Is Amazon the Next Big Media Company?

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Nov. 4 (Bloomberg) –- NYU Stern School of Business Professor Scott Galloway discusses Amazon reinventing itself as a media company. He speaks with Stephanie Ruhle on Bloomberg Television's "Money Moves." (Source: Bloomberg)

Some media iq.

Traditionally i never thought of amazon is a media company, it was a place simply to buy stuff.

How has this been transformed?

Twitter, revenues this year, everyone is very excited about that.

The amazon media group had 830 million dollars this year.

How, specifically?

I do not think that people know what amazon media group means.

People have been selling amazon ads on the kindle platform and on imdb and several other sites.

They are like yahoo!, aol, facebook, selling ads on their platforms.

People are buying into the amazon model?

It is powerful.

There is a correlation between how far down the funnel they are.

You start typing words into google that shows intent.

If you type in bmw dealership, those assets get high prices.

If you are already on amazon, you are a valuable consumer that is in the market ready to click by so that they can get great cpm.

It is a fantastic model.

Did people realize the level of detail that people knew about them?

Is there a chance that they could stop wanting to use amazon?

We are all shocked at the different levels of detail that people have.

Does it change our behavior?

I am amazed all the time with the facebook banners and what they know i have looked at days before on different computers, but it does not really change my behavior.

Does it change others?

There is a marketing consumer distance, consumers talk a good game about privacy, but at the end of the day they are willing to have the privacy violated.

We have our privacy violated every day on these platforms and do not seem to mind and as you go younger and younger consumers are increasingly promiscuous with their information.

The fact that we entered into a compact we said -- violate our privacy as long as it is relevant when i show up at the home page amazon realizes now that that information is worth so much?

It is worth a lot to advertisers.

In effect you have what appears to be a bigger media business then aol in the next couple of years.

People are not talking about it.

It is also, stephanie, a very high margin business relative to their other businesses.

It is impacting their core business.

If you want to have your merchandise cleaned up with your pricing more consistent with manufactured msrp, you talk to the good people at amazon media group, they are getting favored treatment.

They are starting to develop other robust amazon -- revenue streams.

Nx ordinary story.

This text has been automatically generated. It may not be 100% accurate.


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