Investors Punish Apple on New iPhones

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Sept. 11 (Bloomberg) -- Julie Hyman reports on investor reaction to Apple's unveiling of two new iPhones. She speaks on Bloomberg Television's "In The Loop." (Source: Bloomberg)

-- i cannot really taste it.

Oh, i can taste it.

[laughter] apple is trying to make a big play in emerging markets, but the cost here is the kind of high.

Maybe if they had scratch and sniff ipad.

If you look at the stock from the meeting yesterday, it ticked up on the announcement of the new lower cost iphone.

And then you saw it start to come down as the meeting came to a close.

Just before the close of the presentation is when the unlocked price of the 5c came out, $550 without a subscription, that was too high for some investors, including brian blair.

It is one of the reasons the stock is moving down.

People were expecting a lower price point.

Apple is clearly making a choice to preserve margins.

It is a cheaper found, but maybe not cheap enough.

There is also this issue of no kind of wow factor because in part people anticipate it already.

Is there a sense that apple cannot do this anymore?

Well, yes.

They also talked about the leaking problem they had.

The internet, loggers, people at the supply chains have become pretty adept at sharing little leaks.

It is the same business, finding out what apple is doing, and a lot of people have been involved in information leaking has certainly increased.

Not only a problem for apple, but it takes the surprise out of it.

If we know everything going into the announcement, the bar really is raised in terms of coming out with something new.

As we know, according to people familiar with the situation, with china mobile, that agreement there would have been big news.

There is that special sauce that apple used to have that investors want to recapture with some kind of new device that they did not get yesterday.

Coming up, everyone, five years after the collapse of lehman brothers, is the banking system any safer?

We will ask the former head of the fdic, sheila bair.

We will talk to entrepreneur and reality tv star, bill ransik.

And we will tell you about the fallout from one of the summer's

This text has been automatically generated. It may not be 100% accurate.

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