Intel to Cash Out Pay-TV Chips

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Nov. 26 (Bloomberg) -- Intel is seeking $500 million for its OnCue Internet TV service. Jon Erlichman reports on Bloomberg Television's "Bloomberg West." (Source: Bloomberg)

Jon erlichman has more.

Why 500 million dollars?

Certainly part of that would be to recoup what intel put into this process, but it is a great question, because you're talking about technology that would come without the concept.

A lot of times with these new services, that is what is really required to make these rings successful.

If you could not watch the tv shows and movies they have available -- clearly, intel feels the time they have been putting into this has been time well spent.

Obviously, because they have been holding some of these high- profile discussions, they feel like others might be on board with paying that kind of price, but we will see.

There is not a lot of time before the end of the year, and that they get things wrapped up, it could be interesting.

Did the leadership change play into this in the thinking on television?

Did they want to cut bait?

Certainly, it has to be a factor.

This started with a lot of good intentions, oh wait to showcase what -- a way to showcase what technology is capable of doing.

One of the challenges for intel has been mobile devices.

There has been clearly a focus on going down that road.

And if you are the new ceo and you come in with a project that started as a great idea, what do you do?

I think that plays a role in where intel stands today.

From tv to smartphones?

Him -- from tv to smartphones,

This text has been automatically generated. It may not be 100% accurate.

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