We started off saying something interesting before you came on.
If you go back to 2008, 2009, i would imagine that the ed pages in a magazine like architectural digest were pretty thin.
Luckily, we've always had a strong brand, but we saw a huge dive after the recession.
A lot of our core businesses are selling high-end products, but small.
It has been a steady recovery in the last five years and this is the first year where i would say there is universal optimism in all sectors of the housing market in terms of recovery.
Universal optimism in the housing market.
Maxime, i want you to comment on this.
This is enthusiasm for the things people want in their homes.
A few years ago, we started with the thermostats in october, 2011. our cofounders come from apple.
We have a guy that knows a lot about design and connected devices.
He is a great leader with the huge attention to detail.
You've got a background also in this world of thinking things.
I noticed, for example, if you're an iphone user and you are trying to sink what is on your iphone with what --sync what is on your iphone with what is on your desktop, you are the person who makes these connections.
How do you make these connections with the technologies that nest has?
Does it show up on a smartphone, a computer, tablet?
How does it work echo -- how does it work?
We have devices for all of them.
Nook and check the temperature, increase the temperature of the thermostat.
You can also check the smoke alarm.
If anything goes wrong, or if there a leak of carbon monoxide in your home, it will get to your phone or tablet to tell you something is wrong.
I wonder if you could describe the demand for these kind of products that you see, and for the intelligent wired home.
Just the general concept.
It sounds great, but it may not be something that everyone is familiar with.
It is something that we are seeing coming to the tipping point right now.
You referenced it earlier, but i believe it is about a $5 billion is this today.
By 2017 is projected to be over $30 billion.
What do you want talking to each other?
You don't want your fridge and your oven to be able to talk to you, but the one device that you want to know remotely, what is the temperature echo we've had a brutal winter in new york and if you are away and there was one of those crazy storms and your power went off, you would want to be able to check in and see.
From a design perspective, the products have to have great design and make your life simple, not more complex.
As far as that goes, making the actual products has been influenced by the use of technology, whether it is some kind of custom design for your kitchen, or whether it is a one-of-a-kind sofa or a limited-edition lighting fixture.
Is the technology driving the design?
Or is it really just a response to what the consumer wants?
I think it is a little bit of both, for sure.
Consumers always want great design, but they do not always know what great design is.
It's up to the manufacturer to show them the way.
And depending on the product determines how much technology you need built into that product.
There is great technology built into fabrics today where there are -- they are completely waterproof and can be indoor or outdoor.
There is technology coming in.
The consumer did not say "i want that," but they are driven there when they see what it is capable of.
There is a need.
I wonder if there are some security devices that could eventually detect an intruder of some kind.
What other kinds of information do you find people want with this interaction with their home?
A lot of people want to know what is going on in their home.
One of them is definitely more concealed.
Today, they do like to know if there is an intruder in the home.
Today, it is based on the webcams ever -- or the home security systems.
One of the key points of nest is that it is operated using a wi-fi network.
It is not someone calling you on the telephone.
It is a wi-fi enabled device.
That is correct.
We build wi-fi right into our products right from the get-go.
Unlike the competitors, there is no additional box.
It is in your ceiling or on your wall.
You can add it to your account and you can see it.
Do you protect -- predicted time when people will be able to adjust the aperture in their home, save money, conserve energy, as well as be able to do all of these other things, like adjusting the lighting at a certain time of day.
They can already do that today, actually.
They use different devices and you have to cobble it all together.
We have announced another program.
The companies that do that can actually start interacting with our products.
Your car knows you're coming home and can tell your thermostat that it should start heating up your home.
I guess, if you had one right now, it would tell us that the architectural digest show is coming up.
I wonder if you can give us details of how people can being gauged with it and no more.
The show is open to the public.
It is a place you can find everything from interesting furniture, one-of-a-kind products, luxury kitchen and home products, and also see seminars and discussions.
We had a seminar earlier today on the smart home -- on the smart phone.
We had a lot of great design and you'll be able to check it out and interact.
We talked about the ad pages back in 2008. what is the add picture now in 2014? the picture is really strong.
There is cautious optimism out there.
But when i speak my client, we do business in luxury lifestyle.
Everybody is feeling confident
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