Inside Salesforce.com's $100M Week-Long Tech Mecca

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Nov. 20 (Bloomberg) -- This week tech nerds from across the globe descend on San Francisco for Salesforce.com's Dreamforce, the largest cloud conference of the year...but why does the software company spend millions of dollars for tech and music A-listers to make the cloud look sexy? Bloomberg's editor-at-large Cory Johnson gets an inside look. (Source: Bloomberg)

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