Incredibly Humbled to Take on This New Role: Bailey

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Oct. 15 (Bloomberg) -- Burberry’s incoming CEO Christopher Bailey speaks in a company video about his move to head luxury retailer Burberry, replacing Angela Ahrendts as she leaves to head Apple’s retail and online business.

Released by the company, bailey explained how he would take the company forward.

We have created, over the last decade, the most incredible united culture at burberry.

I am incredibly humbled to be able to, after 30 years within this company that i love, to be able to take on this new role.

We have been developing magnificent teams in all of the regions and all the different departments in order -- in order to enact the exciting strategy that we have been building.

They range for product strategies to regional strategies.

We have just taken our beauty division inside.

We have a lot of exciting things within beauty.

We are in the process of integrating japan.

We have done a level of dreaming.

We have made those dreams into a very strong strategy.

We have built an incredible operation and management team that is able to make all the strategies into -- into reality.

Of the incoming ceo is

This text has been automatically generated. It may not be 100% accurate.


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