Importance of Original Content Key in 2014: Sweeney

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Dec. 10 (Bloomberg) –- Bloomberg’s Paul Sweeney reports on what’s in store for media companies as well as for content distributors in 2014. He speaks to Anna Edwards and Mark Barton on Bloomberg Television’s “Countdown.” (Source: Bloomberg)

What we have seen over the last few years in the media space is that the content owners, news corp.'s and viacom's of the year, the content is more valuable today than it has ever been.

It is not just movie studios.

It is the netflix's of the world.

If you are a hollywood studio, you have a new major buyer of your content.

That is the netflix of the world, the hulu's of the world, the amazon prime's of the world.

Is another way to get paid.

Of all the platforms paying for the content, does that make up for the fact that viewing by platform is getting increasingly fragmented?

There are fewer watching -- people watching each platform.

The fragmentation of audiences has been a big deal for the media sector overall.

We had three or four channels, now we have over 500 channels and the internet-enabled delivery.

A thick with these big media companies are trying to do is that they create a model where they get a subscription.

Netflix or cable or satellite bill as well as advertising.

The companies that have been able to create build a revenue screens and subscriptions, those are the ones doing well.

Netflix is creating content.

They created "house of cards congo which won an emmy.

-- "house of cards," which won an emmy.

Hbo wrote the book on original content with "sex and the city" and "the sopranos." now you are seeing cnn and the netflix's of the world creating their own content.

Viewers are demanding high- quality, original content.

It is raising the bar and the investment that media companies have to make an investment.

In studios and film, the big theme for next year could be fewer eight-budget releases the big studios.

Could that pay off?

Some of these studios are getting conservative.

When i say that, i mean they are making fewer films but are trying to focus on the franchises, the proven winners.

We are going to see a lot more franchise movies, a lot more sequels.

What they are trying to do when they sit back and hollywood and green made a movie, they're trying to make the decision, will this movie play globally?

Not just in north america, but in asia and china.

You will see a lot more "spider- man"s and "iron man"s. a lot of people are lamenting the fact it is hard to get a new movie made.

Let's take a look at ben stiller's new movie, "walter midi -- "walter mitty." let's see how that plays.

Is the new "hobbit" filmgoing to break $1 billion?

Expectations are very high.

We have seen that franchise do so well over such a long.

Of time.

Paul sweeney.

6:40 a.m. london.

A small croatian town is cashing

This text has been automatically generated. It may not be 100% accurate.

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