Iger: Technology Lets Us Paint Better Experiences

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Feb. 5 (Bloomberg) –- Chairman & CEO of Disney Bob Iger discusses the role technology plays in Disney’s Growth with Jon Erlichman on Bloomberg Television’s “Bloomberg West.” (Source: Bloomberg)

We believe in technology for a number of reasons.

I have articulated this often.

Clearly it gives the ability to make rocks better, meaning the experience better.

Whether it is a movie, tv show, theme park attraction, or theme park, technology is giving us tools a sickly to paint better pictures and create better experiences.

-- basically paint better pictures and create better experiences.

It is also giving us access to the consumer.

I love mobile technology, particularly in television.

If you think about it, if you wanted to watch tv before, you had to watch on a fixed screen typically attached to the wall or on a shelf or cabinet in the home.

You cannot watch tv all swear.

You not have the ability to do that, and that is only going to grow.

If your ability to access products grows, then your consumption is going to increase.

Ed is a great thing for creators , a great thing for distributors.

On the theme park side, technology is a very, very powerful friend to us and the consumer.

We know, for instance, the consumer wants -- even though the experience we are giving them is great, they won a better experience, they want to be more efficient, they want to have more fun, do more things, customize the experience they have.

We now have technology that enables that to happen.

You mentioned the magic band.

We have a product called fast pass-plus, which is everybody

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