Iger: `Frozen’ Could Possibly Reach $1B Globally

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Feb. 5 (Bloomberg) –- Chairman & CEO of Disney Bob Iger discusses the earning potential of the box office hit “Frozen” with Jon Erlichman on Bloomberg Television’s “Bloomberg West.” (Source: Bloomberg)

With this film generate a billion-plus in the box office?

We are thrilled with "frozen," and you hit the nail on the head when you talked about the pixar acquisition in 2006. it was designed not only to protect and enable pixar to continue to prosper with the great product and people they have, but to turn disney animation around.

I think this film proves that that has been accomplished, although we never rest on our laurels.

It has done very well on the global market.

It did extremely well in south korea, one of the biggest animated films ever, so it bodes well for those territories.

I think the possibility exists, but i would rather not utter the "b" word until we are there, but the possibility exists.

You said it has real franchise potential.

I believe i heard you talk about the possibility that going to broadway, but when you said that it made me think, just think of a sequel.

Could there be a sequel?

I don't want to related thing out about the future of "frozen." we have been as specific as we can be about other plans, probably more specific than we typically are at this point, but we are very excited about it and there is great demand for it not just across our businesses but mark places around the world.

When we talk about franchises, it is something that is successful across businesses and territories over a long time, and i think that this checks all of those boxes.

It is important to point out

This text has been automatically generated. It may not be 100% accurate.


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