Ice Cream With Warby Parker's Neil Blumenthal

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Aug. 8 (Bloomberg) -- Bloomberg Businessweek's Sam Grobart sits down for ice cream with Warby Parker CEO Neil Blumenthal. Adam Johnson reports on Bloomberg Television's "Lunch Money." (Source: Bloomberg)

"businessweek" special interview edition.

We had a chance to chat -- chat with him.

He liked ice cream.

I would love a cup of pistachio, please.

I'd like a cup of strawberry, please.

It is one of my favorites.

You are part of a group that gets a lot of attention for being a pioneer and commerce, for revolutionary -- revolutionizing that i space industry.

The you like shopping?

-- dop you like shopping?

I generally do like shopping, however, a lot of my shopping experiences suck.

We tried to learn from those in take those into what we do every day.

I think it is a really broad sense of design.

We obviously design and sell glasses, but that is not the only thing we do.

That is just a piece of the entire experiences.

The way we're living today is 10 years ago, 20 years ago and we're living physically and digitally.

At the end of the day we're building a life style brand.

We think it is technology- enabled lifestyle free and still alive style brand.

We of a mission to radically transform the injury.

A second come to demonstrate that businesses can scale and be profitable and do good in the world and do not necessarily have to pay a premium for it.

So far, so good.

To read this special interview addition, download bloomberg businessweek plus app.

Things are looking good for a long must.

This text has been automatically generated. It may not be 100% accurate.

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