WPP's Sorrell: Twitter Is Still an Unproven Medium

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Nov. 7 (Bloomberg) -- Sir Martin Sorrell, CEO & founder at WPP, explains how WPP works Twitter into its advertising plans for companies and examines Twitter’s ad growth potential. He speaks on Bloomberg Television’s “Bloomberg Surveillance.”

Sorrell.

The world second largest advertising firm.

We will be when this deal closes.

Holding onto the number one spot.

When you are number one, there is only one way to go.

Perhaps you can get bigger.

First on twitter, how optimistic are you?

There is a euphoria.

The latest talk about twitter.

It is extraordinary.

Another successful ipo.

The fact that you use it is one thing.

The question is whether advertisers will use it or not.

I think the answer is we do not know.

There is a lot of leave of eighth.

Despite comments to the effect that tech valuations are always going to be extremely high.

I think we just have to wait and see.

Twitter adds to the armory.

Our relationship with twitter is not a relationship where some of our competitors -- we do not believe it is right to guarantee clients money to an unproven medium willy-nilly.

We do not think it is right to guarantee.

What we think right -- right thing to do is work on the data peace.

We have entered into an agreement with twitter and now u.k. and spain, using the engagement data to demonstrate interest in free to air television.

It may be more powerful for live events than we thought.

The question is whether they going to use it?

It is very small.

Normal text spending of facebook around 400 million, i will not mention the figure because it is much more.

It is true that twitter revenue has doubled in this year, the year of flotation.

People are looking for very significant increases.

I think the jury is out.

You said tech stocks were going to rise.

If you look at the market in the past few days, for example in the media for her, they have been very fake.

Small companies with very good valuations.

Across the board.

Yes, across-the-board.

There was another speaker saying we're in the foothills of a bubble.

I do not know.

There is enthusiasm and technology.

The reality is, that is the way tech has been since 1983. the simple fact is we have not seen modernization yet.

Lex we said the same thing about google and facebook.

Google has five links.

What is our relationship with google?

Do you know how much it is?

How big is our relationship?

I will not decide your relationship.

With twitter, you cannot even count it.

Just to your point, five things.

They are in display, search, video, social and mobile.

Facebook is the way to go.

Does not mean it will not be successful, but it means what i think we have to do is wait and see.

There is a triumph of hope year.

I think that is true.

That is thinking about it as an observer and user.

As an investor, the exact opposite perspective.

If you wait until it is proven out, what will happen, you will say i missed it.

We will not be sitting here at 6:00 in the morning if we successfully anticipated all the things you talked about.

Thanks just getting started.

In the meantime, have to get to other company news.

Betting on a recovery.

Europe's largest engineering company buying as much as $5.4 billion in stock.

The ceo said he is aiming to raise the profit margin to about 10% of sales come up from 7.6% this year.

The buyback and profit margin used him after siemens posted sorrell.

The world second largest advertising firm.

We will be when this deal closes.

Holding onto the number one spot.

When you are number one, there is only one way to go.

Perhaps you can get bigger.

First on twitter, how optimistic are you?

There is a euphoria.

The latest talk about twitter.

It is extraordinary.

Another successful ipo.

The fact that you use it is one thing.

The question is whether advertisers will use it or not.

I think the answer is we do not know.

There is a lot of leave of eighth.

Despite comments to the effect that tech valuations are always going to be extremely high.

I think we just have to wait and see.

Twitter adds to the armory.

Our relationship with twitter is not a relationship where some of our competitors -- we do not believe it is right to guarantee clients money to an unproven medium willy-nilly.

We do not think it is right to guarantee.

What we think right -- right thing to do is work on the data peace.

We have entered into an agreement with twitter and now u.k. and spain, using the engagement data to demonstrate interest in free to air television.

It may be more powerful for live events than we thought.

The question is whether they going to use it?

It is very small.

Normal text spending of facebook around 400 million, i will not mention the figure because it is much more.

It is true that twitter revenue has doubled in this year, the year of flotation.

People are looking for very significant increases.

I think the jury is out.

You said tech stocks were going to rise.

If you look at the market in the past few days, for example in the media for her, they have been very fake.

Small companies with very good valuations.

Across the board.

Yes, across-the-board.

There was another speaker saying we're in the foothills of a bubble.

I do not know.

There is enthusiasm and technology.

The reality is, that is the way tech has been since 1983. the simple fact is we have not seen modernization yet.

Lex we said the same thing about google and facebook.

Google has five links.

What is our relationship with google?

Do you know how much it is?

How big is our relationship?

I will not decide your relationship.

With twitter, you cannot even count it.

Just to your point, five things.

They are in display, search, video, social and mobile.

Facebook is the way to go.

Does not mean it will not be successful, but it means what i think we have to do is wait and see.

There is a triumph of hope year.

I think that is true.

That is thinking about it as an observer and user.

As an investor, the exact opposite perspective.

If you wait until it is proven out, what will happen, you will say i missed it.

We will not be sitting here at 6:00 in the morning if we successfully anticipated all the things you talked about.

Thanks just getting started.

In the meantime, have to get to other company news.

Betting on a recovery.

Europe's largest engineering company buying as much as $5.4 billion in stock.

The ceo said he is aiming to raise the profit margin to about 10% of sales come up from 7.6% this year.

The buyback and profit margin used him after siemens posted

This text has been automatically generated. It may not be 100% accurate.

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