Are talking about in the world of the ipo.
You write about technology in the world where technology has this massive tone.
This is perfect for one flight.
One flight, or one commute on the train, yes.
The idea is that a lot of technologies like twitter are initially used for speed of communication, and greed?
How most things start is optimizing for something.
When you start out with something like twitter, you optimize for profit, or for speed.
Then you have to ask yourself, what else do you want to optimize for?
What do you value?
What do you want to do with the company, with the technology?
You have to keep asking herself what you are optimizing for and what you value.
There's nothing wrong with profit, but what else do you value?
What comes after greed?
Greed is bad behavior with profit.
What else could you do?
The crux of the book is to say, what are we optimizing for and what do we value?
Let's connect this to twitter.
Twitter started with a simple idea, right?
The idea was just to say, what are you doing now?
Are you having a drink?
Are you hanging out?
It was to find out what was the best thing going on at sxsw.
And it took off.
And they had no idea that just a few years later it would change the geopolitical map of the world.
With twitter, it is constantly evolving.
A lot of these new technologies are constantly evolving and constantly changing, and that is important.
That is how you survive.
If you lock it down and say this is all we are going to do, then you stamp it with an expiration date.
Is it something about all technology that leads to greed first?
I don't think so.
Is that human nature?
I looked at greed, one of the seven deadly sins.
It will give you a one-way ticket to hell.
That is not a good thing.
If we start off optimizing for something, usually profit, speed, efficiency, but once we get there, we cannot stop there.
When you look at twitter, can you see that evolution in twitter?
Where does it take us from where twitter is now -- it started off as this little tool and it has become a bigger tool, handy through the arab spring and so on, and can we see where the technology goes in the future?
I think we can.
Everything i do starts with social science, with humans.
It looks at the human impact, the humanity and the culture site.
The goal is, how are you making people's lives better?
How are you making people healthier, happier, more efficient?
How are you entertaining them more, giving them more freedom?
If you base it on that, then you can see that you are starting to solve a problem and you have a viable business.
With twitter, now it is connecting people and giving people a lot more freedom.
You could start looking at how else it is making people's lives better.
What is the answer?
This morning, we were looking at the call of duty ghost game, which comes out today.
This is a business that will probably do a billion dollars.
Call of duty is billy -- bigger than twitter.
There is something bigger about twitter, its impact, the social impact and the way people can indicate.
I cannot put my finger on it.
Human beings are inherently social.
We always want to be connected to each other.
What is wonderful about twitter, even if you saw it in the beginning, about just connecting with your buddies, or the arab spring and connecting all over the world, it is feeding into something that is deeply human, a deep human desire that is to
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