How to Build an Audience for a Successful YouTube Channel

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Aug. 28 (Bloomberg) –- RocketJump Founder Freddie Wong and Bloomberg’s Felix Gillette discuss YouTube, short-form digital videos and building an online audience. They speak on "Bloomberg West." (Source: Bloomberg)

Gillette, who wrote this wii's cover story on youtube and freddie wong from l.a.. thank you for joining us.

I have been watching some of your videos.

Hilarious stunts.

How did you get started and when did you realize this can be a career?

Leslie started getting going with youtube in 2010. my friends and i have been doing a lot of directv and films and we realized there was a shift in where people were watching thanks and youtube, we could get a response and build an audience without having to go through with the traditional middleman.

We dedicated doing everything we do online with the goal of holding an online audience and exploring a new distribution platform for entertainment.

How do you come up with ideas for these videos?

We are watching you jumping over something exploding and shooting a gun in the process.

A lot of it just comes from brainstorming, driving us, long showers.

It just comes from a love of videogames and videogame culture, the stuff we grew up with, stuff in our videos, gaming and gaming influence.

It also comes from our love of movies growing up.

A lot of the stuff my generation grew up with.

New generation of filmmakers, you're not find them in hollywood, but online and on youtube.

He recently signed a deal with lions gate, the hollywood studio.

What does that do for you?

Prior to this point, we have been doing a lot of short form content.

How do you get something that costs more to make than your typical youtube video, it is difficult in terms of where to get the financing.

An ability to allow us to do these longform television length and feature length projects, the kinds of things we have been working toward without having to worry about the intricacies.

It lets us make a longer form feature-length projects because -- and we are excited because it allows us to tell longer stores and engage our audience in a deeper way.

What do you know about the commitment of your audience?

Youtube, i may log on and look at a couple of videos and i do not come back for another month.

How to you -- how do you cultivate an audience you can rely on and keeps coming back?

It is a generational difference.

People my age and older, we treat youtube like wikipedia.

We go on and look at stuff, we see videos and that is it.

But you are looking at an entire generation of viewers and content consumers that approach it in a different way.

They had showed -- they approached channels and people who create who are almost celebrities in their own right.

Using all the various means teenagers have on smart phones and social media.

For us, it has always been about telling stories and using that as the baseline.

The principles movies have always created to tell stories.

When young youtube creators come to talk, what kind of advice do you give them?

There are a lot of things you can do and trends you can create for what is popular online.

Things can go viral one week and no one remembers it the next.

My advice to creators is always work on the fundamentals of filmmaking itself.

Do what you want to do and do what you love.

The way the world is, you will find the audience for it.

Do what is true to you and what is organic to you, and follow those principles of visual storytelling and filmmaking.

I will be rude and ask you how much money you make and if it is ever going to be or if it is already the multimillion dollars that hollywood stars make versus being a holly to start?

To be honest, it is not what traditional celebrities make.

We are not going around and getting rand endorsement deals for what we do.

What we do hits an online audience there it it is an audience where everyone is trying to figure out how to properly monetize.

An audience that no longer has a cable description watching things online.

My company as a whole, we make enough to support my company up in burbank.

But it is nowhere near the huge numbers you will see with traditional celebrities and traditional entertainment.

That will change over the course of the next 5-10 years.

All right.

Thank you both so much for joining us.

We will talk more about how the

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