Two Millennials Who Quit Jobs to Follow Their Guts

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June 9 (Bloomberg) –- theSkimm.com Co-Founder Carly Zakin and Danielle Weisberg discuss their daily newsletter which breaks down the news in 5 minutes. They speak on Bloomberg Television’s “Market Makers.” (Source: Bloomberg)

Get through your morning.

We are former nbc news producers.

We saw of -- whole of the market for an e-mail newsletter the breaks down the news.

It gives you everything you need to know in five minutes so you can get on with your day.

Can i ask, there is a silhouette of a skinny woman with a phone?

We don't believe that news is gender specific.

We knew we couldn't be everything to everyone.

We knew what our friends were not getting in their day.

This was a valuable market.

We went after a market opportunity.

, when you read our product there is a sense of humor behind it.

People really love our logo.

It is meant to be somebody who is stylish and on the go and has a sense of humor.

30% of our audience is male.

Had you decide what the news is?

Who is making a decision?

We make that decision every day.

We have a pitch meeting with our staff.

It is very easy.

What would we talk about the next day?

Owner friends talk about -- what would our friends talk about?

The beauty of our product is we don't have a certain amount of real estate or airtime to fill.

Some days it is shorter than others.

Talk about the business strategy.

Is it advertiser driven?

What is a model going forward?

We wanted to focus on user acquisition.

We are a startup.

Twe have a small team.

We choose to focus on just increasing our subscriber base.

We have brought in revenue.

We worked with the nba, turner sports, there is some great integration into the newsletter.

We read it every day.

We are able to hire.

We have a team now for the first time.

We write every day.

We write in the couch in our office.

It is meant to look like our living room.

How many subscribers do you have?

We don't reveal exact numbers.

We are growing so quickly i couldn't tell you.

We are the fastest growing e-mail on the market.

We are growing and engaging.

When you are able to release real information, you should talk to me about it.

We spend $12 billion a year.

Do you want to create video?

Yes and no.

We came from tv and video.

No one respects it more than the two of us.

That is why we have not done it yet.

We believe that you need wonderful resources that cost a lot of money to do it.

It is on our radar.

That raises an important cost -- point.

It costs a lot.

When some he reads the skimm, if they don't click through the news items, those people don't get paid.

We do link on every story.

We make sure that we read across 12 articles a day.

We link to the best one.

We don't have any deals with who we are linking to.

We choose to link based on content.

We are providing news on the go.

We do love the people ride in all the time and say we have never connected with the news like this.

They do read those longer stories.

They might not have looked through the new york times to read the whole piece.

I think it is driving people without a deal to their sites.

How hard was to start your own business and leave a secure job?

How much money did you fund this deduced?

It was the hardest thing we have ever done.

I would say neither of us are risk takers.

It was the scariest thing of the world to quit our jobs.

We loved our old careers.

We believed in the so strongly we had no choice but to do it.

We did this on her living room couch every day for over a year and a half.

We did do a formal fundraiser at the end of last year.

We raised over $1 million.

That was the hardest thing for us to do.

Not only is a hard to be an entrepreneur and raise money, doing it for the first time is the hardest thing in the world.

Daily candy was much less -- what the site.

It got acquired and then it died.

It was a great model in a lot of ways.

The founder is one of our advisors.

We have seen the ups and downs firsthand.

What did they do wrong?

There's is a certain ceiling with e-mail.

We want to work around that.

This is an interesting model.

I am not saying we will follow it, but we need diversification.

The biggest learning experience you have found so far in your experience of starting this business?

Fundraising.

I think trusting your gut.

This was all our gut instinct from day one.

Thank you so much.

Best of luck.

This text has been automatically generated. It may not be 100% accurate.

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