How Tech Is Impacting the Ad Industry

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Sept. 24 (Bloomberg) -- Bloomberg's Cory Johnson reports on how technology is impact the advertising industry. He speaks on Bloomberg Television’s “Money Moves.” (Source: Bloomberg)


Those were not that long ago.

Only a few years ago, the way the advertising business works is, they take a piece of creative, whether it is on tap, they call it and place it.

That is how the advertising business works.

Now, it is very different.

Social media, twitter, facebook are changing that because of a wealth of data and information.

Some here in new york city, there is a lot of discussion about the analytics, data, about knowing customers and engaging with customers.

Even amazon has been talking about the business at citibank which is a 500 million dollar a year advertisement that was on the website.

We have been talking to a lot of people about this.

Big data.

Understanding data and mobile and facebook.

This is the second biggest advertising.

Listen to what he had to say about this new era of advertising.

It is a way to ingest massive amounts of data and figure out what it actually means and use it.

It is not just for marketers, it is for anyone who needs to use data.

Whether you are a marketer, an agency, publisher, software developer, it is an open flat form that you can use and it provides some standards and some commonality so that everyone can have a better experience.

A lot of talk about best practices here and how you get the ads for interesting stuff.

Since he mentioned the digital element, what have been people saying about how tricky this is to have native advertising.

To pick me out and think that something is coming from a friend of mine but it is really being driven by company.

Advertisers have been terrible.

There is a lot of discussion about contractual advertising and using this to find ads that are much more -- it helps them to find a product they are interested in.

Whether that leads experience or not, i really found the presentation a fascinating one.

I don't think that this is an advertising platform.

These are close to the things i'm looking for.

They talked about ways that they would get 240% more click through's if there was a ranking of the product or if there was a price of the product at the end.

That is interesting to hear about when you think about these.

Wow, there is the concept.

Thank you very much.

Cory johnson reporting all this week.

This text has been automatically generated. It may not be 100% accurate.


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