How Social Media Can Help a Business Profit

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Aug. 30 (Bloomberg) -- Socialfly Co-Founders Stephanie Abrams and Courtney Spritzer discuss how the company helps small businesses raise online brand awareness using social media. They speak with Carol Massar on Bloomberg Television's "Taking Stock." (Source: Bloomberg)

And thrilled their parents with the following news that they were quitting to start a social media start up.

They seem to have made the right choice.

They designed digital media campaigns for the restaurant group and sympathy and bags.

What happened when you told your parents?

I think my parents thought i was a little bit crazy.

They were concerned of a still have health insurance.

You do now.

Absolutely.

Are a lot of companies coming to you and saying we need to do this?

Are you having to go out and get companies interested?

It is a combination of both.

When we started, we were networking and meeting as many people as we can.

Now that we have been doing this for some time -- four years.

Companies are now coming to us.

People are still confused and have a lot of questions.

A lot of teaching and training.

We all think social media has been around for a while and we're getting used to it.

What is the biggest question or misunderstanding that companies have when it comes to social media?

The biggest questions are how to measure roi and the results from social media.

If a company is going to pay as a retainer every month to manage their social media, they want to see a return on their investment.

Social media has a lot of moving parts.

You can measure roi to an extent, but is also about branding.

He was your brand to be in the face of everyone.

You want everyone to know which you are up to.

Half of the world's population is under 30. everyone is on their mobile phones constantly.

You have to have your brand in their face.

That way they going to store and buy your item.

I spent time with chipotle.

They know how to use social media.

How do you get the brand out when there is so much in everybody's face, even on social media platforms?

Having a strategy is important.

Companies will say we have tried social media and it does not work.

That is because they do not have a strategy in place.

It is important to hire professionals who know what they're doing and can come up with creative content and contests to engage their followers and fans.

You have got to catch people's attention.

It is all about breaking through the noise.

There is so much going on.

I am guilty of being on my phone and computer at the same time.

If someone is going to get my attention, it has to be important to me.

Are other companies trying to do this?

This text has been automatically generated. It may not be 100% accurate.

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