Twitter Grows Up: What's Changing Now?

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Oct. 10 (Bloomberg) -- Jon Erlichman reports on Twitter's growth and acquisitions. He speaks on Bloomberg Television's "Bloomberg West." (Source: Bloomberg)

People have left some people are still there.

It looks like a very different company.

I think people is the key.

The story you will hear from twitter executives to potential investors on the ipo roadshow is very different than those early years of twitter.

We have spoken to a lot of former and current twitter employees over the last few months.

This is a company that has been changed because of the people that are there.

Dick costolo is -- was an early investor but has received high marks for leading the charge.

There are a variety of executives we could highlight but for the purposes of time, you've got adam bain who is focused on generating the revenue, ali roghwani and we had reported that this is a company that mason double its office space in san francisco which means you are hiring more people and the push into all sorts of new areas will continue , broadening what twitter really is.

Twitter has also made quite a few acquisitions over the years.

I'm sure that has also changed the makeup of this company.

Yes, one of the most popular ways to get your hands on talent is through acquisitions.

They like to call them aqui-hi res.

Twitter has done in the neighborhood of 40 deals spending half $1 billion.

The recent purchases were the more pricey deals which helped that are connected them with madison avenue and get advertisers the right kind of face time they want with twitter users.

Think about deals like vine which made it an interesting deal and the purchase of summize which allowed them to bring search capability to twitter.

This is all the data that is

This text has been automatically generated. It may not be 100% accurate.

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