How Much Take-Two Spent Marketing `Grand Theft V'

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Sept. 17 (Bloomberg) -- Today's "BWest Byte" is $219,920,000, for Take-Two Interactive's sales and marketing costs over the last 12 months. Cory Johnson reports on Bloomberg Television's "Bloomberg West." (Source: Bloomberg)

Of whosay.

The bwest byte, one number that tells a lot.

Cory is in new york tonight.

219,920,000 dollars.

The cost of the last 12 months and the release of " grand theft auto." the sometimes funny but violent video game could be hurt where people 13 were killed in a navy yard.

I wonder if it will have an effect on their sales.

It is weird to look at the violence in the game, for all of the players who are not mentally deranged, given what happened in washington.

Which would be a big deal given there is estimates in a billion dollars in revenue in the first month.

This text has been automatically generated. It may not be 100% accurate.


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