How Intel Plans to Disrupt the Mobile Industry

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Sept. 10 (Bloomberg) -- Intel President Renee James discusses the company's approach to the mobile industry. She speaks with Cory Johnson on Bloomberg Television's "Bloomberg West." (Source: Bloomberg)

Focus on everything we have been talking about, small devices, mobile, wearable.

I started off by asking her how tablets are really changing the business of enterprise computing.

A tablet is a computer.

What is happening is the formfactor is changing and a lot of that is driven by by what people can do, touch, voice, the level of graphics and mobility.

The combination of connectivity and cellular together gives you the ability to go all of these different places and a lot of that work is basically the same thing we did to build mobile computers.

I don't worry about it too much.

I wonder if you look at the growth of the industry, of mobile, as it means there is a lot more opportunity or that the refresh cycle is where the biggest opportunity wearable -- will happen.

We probably will hit that soon.

The tablet pc is hundreds of millions of units.

We have not seen hundreds of millions of general-purpose repeat rough in, i don't know, ever.

I look at that is just opportunity.

One thing we are now seeing is our first ever product built for tablet.

We are releasing a new product for android and a look at that and say it's an opportunity for us to bring what we do best, price, power, performance, to tablet and i think get the mobile thing helps.

Nokia had over 50% market share in 2004 and now they are at virtually zero.

Do you think there is that much for market share changes in mobile?

By mobile you mean?

Smartphones.

Of a little different than the computer business in general.

Why?

It is 100% consumer driven.

Refresh cycles depend on the contracts and the country but they are as short as people willing to spend money or longer depending on your contract.

Yes, there is the possibility of the next thing, of somebody emerging, but it's a little bit different cycle than general service computing where people hang on a little longer, a few years, and use it for different things, much more disposable.

Therefore there is more opportunity for change?

For disruption you mean?

You could come up with something like apple did or like samson has with the galaxy and you could be to disruptor and the share shift happens quickly.

Ring this -- that brings us back to intel.

Does that allow you to be agnostic about the maker?

It leads us to believe that the shift can occur.

Ok, let's build the best product and sell them to whoever would like to buy them, in that sense agnostic.

I keep hearing that you want to evolve faster, get to market faster, gained share in mobile and i don't understand how.

Like i said, we are introducing our first ever tablet chip.

Tablets are, in my opinion, computers.

That is our bread and butter, general-purpose computing for anyone who wants to do anything on the internet, at home, at work.

There is no reason the product we are building on 22 nanometers are not the best product ever.

We know they are.

We are just going to go after it.

When we say go faster, we mean get the product out and start winning new designs.

In terms of technology, how do you pick?

You guys have to work so many years in advance.

How do you make those choices?

We are leaders in the underlying technology, the silicon transistor, so we know what kind of default or mints we can get, what kind of power we can get and it leads us to a certain opportunity space, if you will, for other things like connectivity, graphics, imaging so we have to extrapolate out in time what we know is possible, what we think people are going to want.

It's easy to know based on youtube, facebook, the kinds of uses that people will want better graphics and imaging.

We know people will want that her voice command, better gesture.

This text has been automatically generated. It may not be 100% accurate.

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