How Image Tagging Can Unlock Value for Your Brand

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Oct. 21 (Bloomberg) -- Stipple CEO Rey Flemings discusses image tagging in advertising with Mark Crumpton on Bloomberg Television's "Money Moves." (Source: Bloomberg)

How does it unlock value for consumers and publishers?

We have had 20 years of advertising on the internet.

The dirty little secret is people do not want to engage with traditional advertising.

They say phrases like tanner blinding.

This is a tool by where the photographs, editorial images contained on webpages are intelligent and alive with information and advertising.

The reason the model works is because when the advertisement is delivered in context, when a person is on the page, the ads delivered are directly related to the photograph and it is directly related to the article itself.

It is not something coming out of left field and has nothing to do with what they are looking at?

Exactly.

Stipple works with tier one publishers.

People.com, and washington post.

How does your model help consumers engage more deeply, which i guess is wha tyout you want?

We're internet citizens first.

We all use the web and we have all seen a bunch of content that is irrelevant and advertisements being pushed at us.

Our goal as a company is to effectively make images intelligent.

Images are the backbone of the web.

People would call facebook the world greatest photo -- photo sharing website.

Images are dead.

They are not intelligent.

If you saw a photograph of me, you could not touch the photograph of me and find out who i am.

Our goal was to deliver first information, accurate information.

It sounds like you are talking about someone going to a museum and talking about art.

In a way.

You can go to google and type in a combination of words and find information.

The machine should understand pixels.

So when you see a photograph it is not just dead pixels.

How does your company act as a new revenue stream for brands and publishers?

Rands are the advertisers.

Going back to audi.

-- brands are the advertisers.

We are looking at some of your clients, nike, nordstrom tom anheuser-busch, shall.

What feedback are you getting?

We have campaigns that have almost unheard of engagement rate.

The reason it works is because the article, photograph and advertisements are completely in context and accurate to one another.

We just ran a campaign for a video game company that had a 92% click through rate for the entire campaign.

Seems like such a commonsense approach.

Suppose you have three things and people say which one does not belong?

Seems like you are playing it towards that end.

Give them something they want.

Make them think.

Wherever the photograph goes, we believe the company information should be accurate.

How many customers do you have and what is the average engagement rate?

The average engagement rate is about her teen percent with through rate.

The averaging gauge meant rate is about 30. in terms of advertisers, we have 50 or so paying advertisers.

What is the display industry average?

The click through rate is .05%. that number has been going down historically.

The click roof rate was over 80% 20 years ago.

There have continued to be a drop off rate.

Interactive image tagging.

How is this helping brands to reconsider approach to digital advertising?

A new market.

Does this avoid baking someone to come in and step and it?

Absolutely.

Photographs have been dead since the market.

I will give you an example.

You pull your smartphone out and take a picture of us talking.

The smartphone knows where we are.

If you share the photograph on facebook, you have to type it in manually again.

Facebook deleted the data.

This applies to business.

Nike puts out a website.

They have the information on the website but as soon as someone

This text has been automatically generated. It may not be 100% accurate.

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