How DigitalOcean Plans to Take On Amazon

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May 23 (Bloomberg) -- Mitch Wainer, co-founder and chief marketing officer of DigitalOcean, and Karl Alomar, chief operating officer, discuss how the company is taking on the competition with Trish Regan on Bloomberg Television's "Street Smart." (Source: Bloomberg)

Layman's terms.

We offer cloud hosting that is built for developers.

It is very simple and easy to use.

We are building the best infrastructure experience possible for developers to launch their mobile app online, in the cloud, in under a minute.

The company was established in early 2012, and rolled out its commercial products in the beginning of 2013. and you are profitable.

That is a rare thing in the tech space.

One of your goals is to take on amazon.

You have been gaining more market share.

How do you do that?

One of the key things is, we are really focused on the developers.

We have a specific and targeted focus.

I think we are the first cloud company that has targeted the developer community.

We build products that specifically address their needs.

A lot of legacy products, including amazon, are more structured for a complex environment that is difficult for developers to manage.

Developers like the product you are offering, and they are coming to you guys.

Exactly.

The main reason is the simplicity, the control interface, the control of the pricing.

Some important people have found you, and important companies.

You were telling me beyonce's developers came to you guys, and you found out after the fact.

Quick the support team notified us when beyonce was hosting a website on digital ocean.

The developers we are targeting, 20 million of them throughout the world, are making decisions at the enterprise level.

They sign up.

They spin up the infrastructure in a short timeframe.

What kind of growth are you seeing?

We went from 2000 customers in 2013 to over 40,000 on our platform.

He work in marketing, so you are getting the word out.

How else do people find out about you?

We are educating.

We have a direct focus on content marketing.

We are educating developers by providing easy-to-follow tutorials on our website.

We have over 800 tutorials and guides.

We are building a community of developers, internally and externally, engaging with them on our platform and communicating externally through social platforms.

How does the beyonce thing work?

Walk me through that.

What we see is that we have experienced this organic, natural growth overcurrent.

-- over time.

Our product is self-service.

The clippers can go to our website, sign up, and get started without speaking to a sales rep.

In the case of beyonce, the development team signed up and started using the platform.

We are looking at a lot of challenges in technology right now.

You heard us talking about hp laying off 11,000 people, on top of the 30,000 they have already laid off.

How would you characterize the distance between the object and old tech?

There are legacy infrastructures they hold.

It is difficult for them to maneuver and grow.

I think technology in general is moving so quickly in the marketplace that the people who are able to build models that are adaptable are able to address market needs a lot more effectively.

What would you advise for a more staid company like hp?

That is our secret sauce.

This text has been automatically generated. It may not be 100% accurate.

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