How Big Data Can Simplify Sustainability

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June 18 (Bloomberg) -- Luke Nicholson, Chief Executive Officer at Carbon Culture, talks with Guy Johnson about his company’s attempts to simplify how business approaches sustainability through data tracking. He speaks on Bloomberg Television’s “The Pulse.”

Creating is a platform for corporations, organizations, anybody that effectively consumes energy and has a carbon footprint, to track their data, to open their books up to other people so they can get a view of what is going on.

It is a sort of open source -- open data solution to the carbon footprint.

That is right.

We started working with organizations in the u k and now we started work with corporations and charities as well.

Initially what we were trying to do is help make energy sustainability and do something that is relevant and meaningful.

Not everybody cares about green but there are lots of things -- you can motivate people to have that.

I making it attractive and making it fit with the values people have.

People think about what they are going to do on the weekend rather than how to save penguins.

How can we frame the activities that lead to sustainability, the things we all need but are distant and abstract, how do we make those more immediate and enjoyable?

The net result of that has been what?

Where are you now with that process?

We have discovered a lot.

We have been learning what to do.

What we do right and what we do wrong.

One of the tools, we may save 5% of gas demand in a few weeks.

Just give me an example of what we are talking about here.

Some of these things are fairly obvious.

Being vegetarian cuts down on your footprint because you are consuming less the.

And has a health-care outcome as well.

Lots of these things come together.

People want to be fitter.

They want to have a healthier lifestyle.

Also, it is great.

Everyone wants to do that.

That applies in business decisions and political decisions as well.

Everyone wants to make decisions that have the best outcome but they don't have the information to make the call that is good for business and saves energy and carbon.

What you can do as well is give them information about how much companies are saving.

That has an affect on the bottom line.

One of the powerful outcomes is that improves the quality of data.

They have got really good measurement, really good reporting.

That enables them to make better decisions.

What is beginning to happen with energy and carbon is the same thing.

Organizations are opening up their data.

The data is getting much better.

Most businesses can save up to 20% of their energy demand just by using better data.

They need to manage it.

It is quite a cheap thing to do.

When you start open data, that is what happens.

Cities are beginning to see how when they join that together it can make the city a better place to do business.

We are going to leave it there.

Thank you very much.

This text has been automatically generated. It may not be 100% accurate.

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