Hollywood Talent May Help to Sell Cricket in U.S.

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Oct. 10 (Bloomberg) -- Cricket Holdings America LLC Chief Executive Officer Neil Maxwell discusses plans to launch a new U.S.-based Twenty20 cricket competition. Hollywood stars such as Australians Russell Crowe and Hugh Jackman are among celebrities being targeted by the company to help sell six $40 million franchises. Maxwell spoke yesterday with Bloomberg's Tariq Panja in London. (Source: Bloomberg)

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