Have Newspapers and Magazines Really Died?

REPLAY VIDEO
Your next video will start in
Pause

Recommended Videos

  • Info

  • Comments

  • VIDEO TEXT

Sept. 6 (Bloomberg) -- Digital First Media John Paton discusses the newspaper and magazine industry in the digital age with Erik Schatzker on Bloomberg television's "Market Makers." (Source: Bloomberg)

It is everywhere.

The owner of "the washington post" has been talking about a golden era for prints.

Does he know something we don't? our guest looks at daily newspapers and websites around the entree.

-- around the country.

Whose camp are you win?

Are you with jeff bezos?

Or do you go with the people who say that fred will -- print will no longer exist.

I guess he if you are president of a company called digital print media, you are already telling people where you place your bets.

Six percent of advertising newspapers disappeared by 2007. so what is jeff bezos talking about then?

He created amazon.com.

Because newspapers generally have more on site resources for creating original content.

And generally, they have more newspaper editors.

To editors need to wake up to this reality?

It's a big cultural change for sure.

So is unemployment.

Unemployment is a big motivator for change, for sure.

They are skilled in making stories, the right stories, investigative stories is still key.

The to what extent does the platform change the nature of the stories?

So if digital first is your strategy, why print newspapers at all?

Because the vast majority of the revenue for our company is still there.

Described for us one of your typical market.

Denver.

We own the denver post there.

This is a paper that has millions of visitors online at any given month.

Already that company, the denver post, is a digital company.

The audience is digital.

It is catching up to the post that in the very near future they will have digital advertising.

How are you able to monetize all of those digital eyeballs?

We are.

We run a company under the digital first company, 21st media.

All 19 dailies in that company sold more digital advertising in august than the print decline.

In other words, they crossed over advertising to net up because of those ads.

In the race to get information out so quickly, so many of us rely on resources like twitter to get our information.

What does that say or do to newspaper editors whose business has been based on integrity for decades, centuries?

It is a constant struggle.

The need for speed versus accuracy.

There is these self-correcting nature of the web.

In the long run, our social media like facebook and twitter going to make it easier or harder to make money.

They are already helping us make money.

Why?

Digital media has a lol cap -- all what?

Any of the videos you see.

Those stories are going viral because of social media.

Those are linked back to where the original reporting is.

That is an extraordinary provocative, deeply researched story.

You can't say that about every story.

Often i will not know who the first person who tweeted was, but if i i a newspaper, i do not buy a newspaper just from some hack?

You clicked on the link and you get to the original source.

John, we would love to have you back to continue the conversation.

This text has been automatically generated. It may not be 100% accurate.

Advertisement

BTV Channel Finder

Channel_finder_loader

ZIP is required for U.S. locations

Bloomberg Television in   change