How HandUp Is Leveraging Tech to Fight Urban Poverty

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Sept. 2 (Bloomberg) -- Rose Broome, co-founder and CEO of HandUp, explains how the company leverages technology to fight urban poverty. She speaks with Cory Johnson on "Bloomberg West." (Source: Bloomberg)

Individuals in need of funding for medical care, shelter, and other basic needs.

Cory johnson sat down with handouts ceo at hand up -- hand up's ceo and cofounder.

How is this a technology business?

We are a software company.

We built the donation system platform and then partnered with nonprofits who are serving the homeless and at-risk communities who use our -- use our software.

It is intriguing to me.

As we look at the one income that follows the ipo perspective, it is completely not ultra-mistake, but here you have this ultra wristed way to connect money to people that need help.

We have seen places like kick starter, other companies like that for a long time where people can post the videos they are creating and so far there has not in a way for people to help fund raise for food, housing, medical care.

A lot of what we see is that these organizations are moving into sites like kick starter.

But those sites were not tailored specifically to this case.

How does that work, exactly?

Someone comes in to visit their case manager at a nonprofit service organization.

One of our members came in and she wanted to sell these dolls and hats on the streets but needed a street vendor license.

The nonprofit did not have the funds to cover that for her, but told her that they could put her on hand up for the community.

They put her profile on the website, put out some tweet and in about a week her campaign was filled.

She went back to the nonprofit, they wrote a check and got her a street vendor license.

Do you find that people making these investments or contributions have a different kind of connection to follow the success of the person?

What we heard from donors is that we want to update, send messages, and communicate directly with the people we are helping and at the same time beneficiaries on the site are asking -- who is helping, how are they helping, how can i thank them.

I imagine it helps the person who has got the money to encourage them positively and negatively.

I really have to make this work, these people did not just make an anonymous contribution.

They are rooting for me to make us money.

There is an accountability and structure their.

People have goals and it helps them to save to reach those goals.

It is interesting to me, the criticism of the google buses, the notion of the instant wealth being created by people and technology.

This is an example of technology giving back.

Right now there is a lot of awareness of poverty in the u.s., whereas for a long time there were so many internationally focused armored efforts.

What can we do about it right here?

How can we use technology to make a difference?

How bad is it when the kardashians get more page views than poverty.

Across the u.s. every year we hear about 3.5 million americans who experienced homelessness.

More living below the poverty lines, about $30,000 per year for a family of four.

Amazing.

Talk to me about the business is so far and the people you have worked with.

We launched the pilot here in san francisco.

We really tested out the system.

We have signed up about 100 of their clients.

We saw that the average client was about -- able to raise about $200 per month.

Security deposits, technology is a big need, and since the pilot completed we have started expanding.

We have three new partners in san francisco and we are now going across the nation and we are open to working with new organizations.

All right, that was cory johnson with rose room.

For more coming up on the top of the hour, let's bring in our

This text has been automatically generated. It may not be 100% accurate.

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