Google Stumbles on Elusive Mobile Ad Revenue

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July 19 (Bloomberg) -- Thomas Forte, senior research analyst at Telsey Advisory Group, explores Google's results that saw second-quarter sales and profit disappoint as advertising prices were driven down by mobile. He speaks on Bloomberg Television's "In The Loop."

Stocks have had a great run in the last 52 weeks.

Motorola has a plan, and we will eventually see how that works out, but the company does not guide as a surly to the quarter.

This is the second consecutive quarter that they missed the top line.

They missed the bottom every now and then.

Is this indicative of the broader economic and garmin, specific to google?

I think expectations got too high.

They had some initiatives to improve search results at their network websites, which slowed their growth.

They indicated a slowdown in the u.k. due to unseasonably warm weather.

What about the competition, is any of this a threat for them?

On the search front, google has little competition.

The challenge, as we indicated, is this transition of mobile, as the consumer changes their behavior and does a lot of activity on tablets and phones.

It is not a pay are not doing enough.

They have improved ad campaigns which should help.

It will just take some time.

It seems this is a store that we here with so many tech companies, the transition to mobile, and some are just taking others -- longer to get their.

If you are an average as a company, it is difficult to transition.

If you are an e- commerce industry, it is a huge windfall.

How do you think of this as a stock, versus competitors?

Ebay and amazon are our top two picks in the sector.

We believe they will do well.

Apple is also more attractive than google.

Investor sentiment is just too negative on apple.

You think there are more to come up with a great product, a watch, apple tv, which will inspire everyone to get back into the stock?

I think innovation will drive the stock higher in the next 12 months.

Good to see you.

Coming up, we will see what

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