Google for Work: the Office of the Future

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Sept. 3 (Bloomberg) –- Google Enterprise Director Thomas Davies discusses why Google is revamping its enterprise products, how they plan to transform the workplace and the impact the cloud has on business with Bloomberg’s Caroline Hyde, Anna Edwards and Mark Barton on “Countdown (Source: Bloomberg)

Thank you for coming in.

A rebrand for google.

What are you trying to tell us through the rebrand?

Technologies changed enormously in the last 10 years.

Used to get in the way of the work i was doing.

Paste it into the same office, the same desk.

-- i used to go to the same office, the same desk.

That is not the reality of how we work today.

Refresh us on what we are -- you are offering businesses and you have offered for the past 10 years.

We try to bring the best of consumer technologies to the business landscape.

The controls, the apostle as he is -- the policies.

We have reached the point where we went to focus on two specific things.

The cloud services which are allowing people to develop things.

Harden and button down on our cloud productivity solutions.

Google drive.

We are excited about the rebrand.

The products and solutions we bring to market.

The time is right to put that spotlight on this is ms.

Productivity area.

-- on this business productivity area.

So i can access the document anywhere, on the train or at home.

And the people can access the document through the cloud.

Give us the reaction to myths about the cloud.


We have had a spotlight on the cloud because of the icloud and fears of celebrity pictures being hacked.

How do you persuade businesses as it is good to access work document anywhere?

If you look at organizations, travis perkins, industry heavyweights, they are looking to bring technical business and cultural value to their companies.

Work got anyway.

We didn't talk about technologies being able to transform.

That is not something that can be provided.

We talk about fear, we focus a lot of our efforts on security.

We have 454 full-time security experts.

Security is our core business.

A lot of the attention is on the end user.

There are a lot of things we can do to be more secure.

For example, to step verifications.

A lot of internet technology companies offer those kinds of services.

Accessing that without -- a lot of focus can be managed by the end-user.

That is very much about education.

I should remember more, shouldn't i. tell us about how the workplace is changing.

We have gone from having d esks and desktops to being able to work all over the lace.

We have seen people in coffee shops and on index.

-- beanbags.

Third we had next?

-- where do we had next?

That is the thing people want to do.

We call it worked the way we live.

People don't want to think about the technology they use.

They want to use any device.

We want to get people working in a flexible and productive way.

We are just starting out.

The technology has reached a point of maturity where you can allow people to work, whether in a coffee shop or at home anymore taxable way -- in a more flexible.way if we can make work enjoyable,, we think that is a good thing.

You mentioned a lot of companies that you have signed up.

John lewis.

What is it that you have offered that microsoft is not offering?

You are able to manipulate documents from wherever you might be?

Or at the same time.

I remember having to track changes in microsoft word read by the time i saved one, you got for more changes from others.

What is it that when these people over?

I want to have all my applications, the apps in one place.

I don't work in a silo.

I work with lots of people from google.

And from outside my organization.

Bringing collaboration into companies on a daily basis is helpful.

We can do that even if i have google at work?

My client is on microsoft or apple?


Getting people more productive, working in an agile and flexible way is important to them.

Many ceos and cios want to bring transformation into their company.

What do you mean by that?

Everybody in the organization has responsibility and accountability to be the next innovator.

By giving them the tools and productivity, allow them to do that.

You find the next 10 great ideas in an organization don't come from outside.

It is from your employees.

We started with the rebranding.

Let's finish with it.

Toast the process -- tell us the process of going from google enterprise to google for work.

How do you get from there to there?

How many people does it take to get from google enterprise to the new title?

Probably more than it should.

We never set out to create a traditional enterprise division.

We wanted to do something different.

Bring this to as many people as we could.

5 million organizations, using our enterprise products.

Now is a time -- google for work.

Unifying training for us.

We were -- unifying branding for us.

Thank you very much for joining us.

Director for northern, eastern,

This text has been automatically generated. It may not be 100% accurate.


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