Go Inside the World’s Biggest Industrial Fair

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April 7 (Bloomberg) –- Bloomberg’s David Tweed reports on Hannover Messe 2014, the world’s largest industrial fair and latest technology trends to come out of it. He speaks to Anna Edwards and Mark Barton on Bloomberg Television’s “Countdown.” (Source: Bloomberg)

Technology trends.

Two key european leaders will be attending the event.

I am afraid there are no prizes for guessing that angela merkel will be one of them.

Who is the other?

Angela merkel is one of them.

The other is mark which are from the netherlands.

The dutch are partners in this event.

Having two leaders here really underlines the importance of the sort of advance for the economy.

This is the biggest industrial fair in the world.

It is the biggest convention center in the world.

It is difficult to give you a sense of the scale of this place.

We are talking about one million square meters of exhibition coverage.

I haven't been able to count them all.

About 6500 exhibitors here at this show.

More than a quarter of a million people will come through here.

There is already quite a few of them coming through.

This has always been a fair that has been about innovation.

What is the theme this year?

The theme is a theme with is pushed forward by the german government.

Industry 4.0. it is about automation.

Automating the manufacturing process.

We are talking about becoming more efficient, increased productivity, better use of energy and also being able to customize automation.

Many of the exhibitors here will be showing off the latest in what they can do.

The secondary theme here is energy use.

Always one of the themes here in germany.

This of course is such an important industry for germany.

Many of the product you are standing in front of will be exported to markets such as china.

Some people raise concerns about how strong the economy in china is going to be.

Which types of companies show up at this type of event?

You have got the big heavyweight companies like siemens, but you also got what they call -- i am at the back off stand here.

I will be speaking to the owner of backoff later today.

This is an automation company.

It was established in 1980. it is family owned.

It has 2500 employees.

It is typical of these companies , they haven't necessarily heard of them because they are family owned.

They represent 52% of germany's industrial output and represent and employ 15.5 million people.

They are incredibly important.

That is why it is so important to see exactly what they are doing.

I will be back with more as we go through the day.

Angela merkel will be walking past this stand where we are with.

-- with mark rutte.

David tweed reporting from

This text has been automatically generated. It may not be 100% accurate.


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