GM CEO Mary Barra `Has Taken Control’: Roberts

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April 8 (Bloomberg) -- Saatchi & Saatchi Worldwide CEO Kevin Roberts discusses his outlook for GM and CEO Mary Barra on Bloomberg Television's “Bloomberg Surveillance.” (Source: Bloomberg)

Shoots i shoots in.

What do you do?

Reach out a simple piece of advice.

When you have a problem, fix it.

Three months and come she's taking control and leadership.

She stood up and said, hey, we got this wrong.

If this is what we did wrong and this is what we are going to do and we are on our way.

Ken feinberg distributes checks out.

That has to be taken as a positive.

The real question is, does gm look back to their past or do guys like you say, no, look forward?

It's a combination.

You have the legacy and the path.

They have built loyalty and good cars.

Over the last 40 years come a they ha, 2 or 3. what are you going to do now to fix this problem?

What are we going to do now to bring back quality and reliability?

Use digital media a constructive tool for companies in trouble?

It's more than a tool.

It's a way of life.

We are alall have to understand that we have to communicate with people.

They are in control now, not the brand.

Yuan for you went from a full page tylenol add to all the tweets and facebook.

It's not the tylenol add that was successful.

It was the quality of leadership.

They took steps to fix it and here we are back again.

Today, the consumer is the medium.

The person has the power.

Kevin roberts with us.

We have so much to talk about, including china.

Coming up, earnings up this

This text has been automatically generated. It may not be 100% accurate.


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