Get Ready for iPhones with Bigger, Curvy Screens

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Nov. 11 (Bloomberg) –- Bloomberg’s Jon Erlichman reports on Apple developing new iPhone designs. He speaks with Emily Chang on Bloomberg Television's "Bloomberg West (Source: Bloomberg)

A lot of people have one of these for a long time.

What can you tell us?

This is a great story and where the smartphone market might be going.

We already know there are rivals to apple that have been pushing ahead in this curved market.

Lg is a great example as well as samsung.

This becomes a story on the marketing side, who is leading the way with innovation.

It is still too early to know how beneficial these devices will be, but what we can say, there is a lot of interest for the possibility of phones that are bendable, maybe you can roll up like a magazine or newspaper.

These phones are certainly not that, but they are being positioned of going down that road.

Just as we have seen with samsung rolling out its first smart watch, there is an important story about who is leading on the innovation front.

Additionally, you think about what this kind of technology can do with wearable devices, and whether apple has any tricks up its sleeve on that front.

Who knows, but we all get interested when we hear these tidbits.

What kinds of challenges comes with a curved design?

If you are a smart phone looking to make each edition better, the goal is to maintain some premium pricing.

So far, it is not clear how many bells and whistles will really be appreciated by users of these devices.

There has been some suggestion that there is less reflection outside.

Think about the formfactor.

People like to slide their phone into their pocket.

It is curved, does that create a bulge.

You do not want the backlash of consumers who thought you were doing something innovative, but turned out to be the opposite.

Maybe that is why we have not heard anything officially from apple.

Thank you.

This text has been automatically generated. It may not be 100% accurate.

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