Gap 2nd-Qtr Profit Rises 25% as Denim Boosts Sales

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Aug. 22 (Bloomberg) -- Gap said second-quarter profit rose 25 percent as new denim and athletic products boosted sales at its namesake and Old Navy chains. Julie Hyman reports on Bloomberg Television's "Street Smart." (Source: Bloomberg)

And when you start ranking them and doling out aid based on those rankings tycho it is a little orwellian.

It is like big brother is watching.

Or not.

Here is a company that did not have lousy earnings.

Sales in the second quarter were up five percent, beating estimates and raising the forecast for the year.

Now looking to share to 52 -- it will share to 52-260. they are admittedly struggling.

Some of the other retailers that we heard from.

The retailers generally were struggling, urban outfitters was an outlier.

Analysts point to the athletic apparel that gap has been offering, pointing to genes.

It has momentum going into this quarter, that is helping matters.

Raising the dividend, helping matters as well.

The dividend news is big news.

This back to blue campaign is the first major ad campaign in four years.

Back to blue, it is all about dan m. are we really doing that?

I did not know that was real.

Deirdre bolton was talking about how perhaps abercrombie is sort of hitting the preppy thing hard at a time when maybe it has peaked.

It is going more hipster, and keep in mind they have the actor from "girls."

This text has been automatically generated. It may not be 100% accurate.

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