Gaming & the Shift to Mobile

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July 25 (Bloomberg) -- International Game Technology CFO John Vandemore explains to Emily Chang that the reason for shifting his focus to mobile is to give customers what they want, when they want it and where they want it. He speaks on Bloomberg Television's "Bloomberg West." (Source: Bloomberg)

Zynga not pursuing a license for real money gaming in the united states.

Real money wagering online has a great future.

It's a difficult business.

It is one we have been in for a while.

It's understandable that a new entrants like zynga would find it more challenging than an established player in gaming for money, like igt would.

For us, it has tremendous opportunity and we are tremendously excited about both the united states and what we already offer, real money wagering in europe.

Would you say it's a mistake for zynga not to pursue this, if it is such an opportunity for you?

The two companies are different.

Our core competency is creating great games that are traditionally used in a land- based environment for real money wagering.

The benefit we see in the social environment is we have an opportunity to take that same content and put it into both a land-based environment, a real money wagering environment that is prevalent in europe today, and now with the addition of igt's double down casino, a social environment.

Our core competency is creating these games and distributing them broadly.

Zynga has tremendous competencies.

I'm not sure they are lined with the same opportunities, though.

Physical gambling has taken a hit because of the economic downturn.

Now there is also this dramatic shift happening with technology.

How are slot machines weathering that shift, online and mobile?

It's a tale of two cities.

The land-based environment is challenged for the same macroeconomic reasons that are casino partners have been challenged.

It's the online evolution of gaming.

For us, we feel it's going to be an exciting environment for us to take advantage of the groundwork we have laid in developing a real money wagering platform and social platform.

To be clear, our land-based business is still our largest and still very important to us and it's very important to us that that business gets strength again, either via economic recovery or strength from our casino partners.

Given the trends you are seeing now, do you see point to someday in the future when the online business could eclipse the land-based business?

That's probably a ways away.

We think they will continue to grow.

Probably be online, more robustly in the future.

What is most exciting about the opportunity, as those two worlds grow, they will start to converge.

You will see a lot of impact from the online world in the land-based world.

There is no reason to believe that those are not complement three aspects.

It is about giving players what they want, when they want, where they want in different formats.

The land-based world, which is still very lucrative, and the online world, offer an opportunity to complement each other for the benefit of players.

Igt cfo john vande more,

This text has been automatically generated. It may not be 100% accurate.

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