Sweet Success: Inside Nutella Billionaire's Fortune

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May 19 (Bloomberg) -- Bloomberg’s Rob LaFranco looks into the fortune of Nutella founder Michele Ferrero, who has accumulated a net worth of $25.4 billion, making him the 28th richest man in the world. He speaks on Bloomberg Television’s “The Pulse.”

Sizable 1, 20 $5 billion.

28 richest man in the world.

If you look at the 200 biggest fortunes in the world, 175 billions of those fortunes are food fortunes.

More than 100 million of that is from candy.

How does the fortune rank among all of those large food fortunes?

It is right behind the mars fortune.

It is a much larger company, $38 billion in sales.

The mars fortune totals about $75 billion worth that fererro $25 billion.

I am looking at the bloomberg rich list and it seems the ones in europe are retail or food entrepreneurs.

Tell us little bit more about who some of these other rich food billionaires are.

There is a bit of that discrepancy.

The food fortunes are fairly global.

After you get past the candy fortunes, you get into the beer fortunes, soft drinks.

A company called the very, which -- bavaria, which was sold to miller.

The third-largest food fortune is that of china.

It is a soft drink and baby formula basically.

That makes perfect sense to me.

People would be making billions off chocolate and beer.

We will continue our conversation next hour with master chocolatier.

Do you have any guilty nutella secrets?

In the u.s., it was a little

This text has been automatically generated. It may not be 100% accurate.

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