Fast Food Workers, Management Differ on Wages

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Aug. 30 (Bloomberg) -- Bloomberg's Adam Johnson examines efforts by fast food workers to force higher wages by staging walk outs and comments from McDonald's CEO Don Thompson about wages and career opportunities at the fast food chain. He speaks on Bloomberg Television's "Lunch Money."

Welcome to a special edition of "lunch money" on the summer edition.

Time to roll up your beachbags.

After labor day, kids go back to school and vacationing workers are back on the job.

Over the next hour we'll show you the best business video and the best interviews of the summer.

Here is what is coming up on the menu.

We will hear from the ceo's of some of the biggest companies in the country on successes and challenges.

And we are talking in innovation about drones, rockets.

And the media, the top that are winning and losing and in pop, the ingredient in the head boy band, and which ones have been the most successful.

A little weird, i know.

Will kick off with the ceo.

It is not easy being in the corner office.

Decisions make -- affect hundreds, if not thousands of employees.

Sometimes they're good, sometimes not so good here are the words of experience and wisdom from the chief executives in business in the past three months.

We believe that by attracting a great people, continuing to attract great people, and making sure we have great technology and include in that a fine user fees -- user interface, it could turn out to be something good.

My goal is to work out something available for your subscription.

If you add up the total number of households, it is the same as it was a year ago and the same as it was the year before.

We have an opportunity to make it more relevant and have the products work on all of the devices that our kids, and we all want to use.

Choice is made of demographics.

There are a lot of shows that we have that do not depend on age.

We are not selling to the 18-49 demographic.

We program for everybody.

We program for 8 year olds and 80 year olds.

Some of our heads are big bang theory.

Number one, the in every demographic -- #one comedy in every demographic.

You eat with your eyes.

We want to make sure that the physical assets are contemporary.

No.

2, the menu has to be innovative and exciting, while maintaining the heritage and quality and taste of our core values.

We will continue to evolve and improve our experience for our customers.

We know that our customers ultimately expected able to shop online and shop on stores -- at the store.

We want to integrate that for them.

Listen to the customers.

They tell you what they want and what they like and what you should develop in the future.

It is as simple as that.

Sometimes, however, it is not quite so simple.

Take cbs and time warner cable.

They are in a war over fees and the standoff is the viewers in the country.

They have not been able to watch cbs since august 2nd because of this dispute over fees.

The ceo has not mince words in the standoff.

And this is not the first time.

Trish regan sat down with him earlier this summer about the fight, and also how he knows when a hit if they hit.

People ask me every year, what are you looking for, with the next big thing?

And i always tell them i don't know.

I'm looking for whatever is good, be it a comedy, drama, reality show.

What is the next great thing?

You really cannot describe it until you see it and feel it, and then you put it on the air.

The industry is changing quite a bit.

Given all the on-line content available now.

Barry diller and his online streamy company has been very active.

They're taking your shows, putting them on the internet, and not paying you a dime.

You're obviously mad.

You're suing along with the other networks.

What do you find fundamentally wrong with what he is doing, given that for decades, broadcast tv was free?

Aereo, too much has been written about it.

It does not keep me awake at night.

Essentially, what you said is correct.

They are taking are content and making money on it and we are not.

If you want to continue broadcasting our shows, which cost a lot of money, we're going to have to get paid for it.

We view it as piracy.

Aereo is a very small blip in the system.

It is not something that really concerns us a great deal.

I think barry diller himself said it is a temple, and that is how we look at it.

-- a pimple, and that is how we look at it.

Summer has been a hot one.

It many fast-food workers walked off the job yesterday in 50 cities, and this was the second walkout this summer.

The non-union workers were demanding the ability to organize and they want to double minimum wage.

They make about $9 an hour on average according to the bureau of labor statistics.

Mcdonnell's c.e.o. don thompson sat down with betty liu in an exclusive interview.

Here he is.

Country of legislators and many people who will determine whether or not minimum-wage should be raised -- we have legislators and many people will determine whether or not minimum-wage should be raised.

We have always provided opportunity.

Whenever legislation comes, those will come.

Our franchisees' will abide by any legislation.

We are about providing opportunity.

He went on to talk about his career and criticism over mcdonald's employment practices.

When i started with mcdonald's 23 years ago, i came in as an electrical engineer from the defense system.

I had no idea what happened at mcdonald's for career opportunities.

Over the last 24 years, i have seen amazing things.

40% of our executives started as employees.

Over 50% of our franchisees', those you own and operate restaurants, started as hourly employees.

There is no other institution that can boast of those kinds of opportunities and success stories across the system.

At mcdonald's, we are really all about is making sure that regardless of where you came from and live, you know, some of those people i just mentioned have high-school diplomas only.

Some of them have mba's. it is a diverse pool, but everyone of them have an opportunity to show what mcdonald's can do to satisfy comfort -- customers and build the business.

1 ceo who has seized the opportunity, a gang member turned billionaire entrepreneur.

He is the man behind paul mitchell hair care products and a trump tequila.

Even have a diamond business and harley shop and a pet care and grooming business as well.

He is very good at what he does, but it does not like it when the fed to get in the wake of quick to notice respect to our president.

He's a good guy and means well.

But let the business people show him how to do it.

How do you do it?

There is a formula.

Whenever your product or service is, it has to be so good you are not in the selling business.

You are in the reorder business.

That is what i did with patron tequila.

Exactly.

This text has been automatically generated. It may not be 100% accurate.

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