What Are the Top Fashion Trends for 2014?

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Aug. 27 (Bloomberg) -- NPD Group Chief Industry Analyst Marshal Cohen discusses top fashion trends in 2014. He speaks on “Market Makers.” (Source: Bloomberg)

With the chief industry analyst for the npd group here.

6% doesn't sound like much.

When denim is altering, it kind of sense shockwaves through the apparel business.

One, commodity categories.

Out of a $200 billion u.s. retail sales business when a $16 billion business drops a decent amount or percentage, it does kind of send a signal that something needs to change.

The real key is recognized denim is not gone, but what is happening is fashion denim and the higher price denim business has shifted a lot.

How many more pairs of jeans do you need?

I had to buy maternity jeans, so i needed quite a few.

Without the structural or cyclical?

It will rebound.

It always does.

We're so used to seeing denim flourish that it wasn't a recession that took it down, it was the active lifestyle of the consumer.

That quest for more casual and comfortable life.

More casual than denim.

Believe it or not.

Denim has become commonplace in the workplace.

That was a big shift.

The new thing is going to be active where in the workplace.

I don't know what is next, pajamas?

We can't get much more casual than we have.

We thought we were at the limit with denim, but activewear is taking a turn.

What do you mean?

Fleece pants, yoga pants, stretch pants.

We are even talking about what some people call jeggings or stretch leggings.

Are people really going to adopt it at the same rate that we would see them adopt jeans?

I would argue you can't wear yoga pants to the office, that you should not be wearing them to a meeting.

Let's go with the shouldn't. we see a lot of people wearing things they shouldn't wear come anyway.

It's like they don't look in the mirror before they go out.

We've entered a time that we have gotten so casual.

Flying on the plane yesterday, i counted how many people were wearing fleece or pajama pants and traveling like this.

It is gone so casual.

People look like they're are on the weekend all the time.

These things do work in cycles.

But sometimes the trends come to an end very quickly.

In the 1990's, it was casual friday.

Then quickly on wall street, it became casual every day.

All of a sudden, it seemed people were wearing suits again.

That is an isolated example.

Wall street.

At a good happen elsewhere.

At what point do people finally recognize, do start looking the mayor, let's analyze, oh, my god, their juicy coutotoure is inappropriate for the workplace.

It is about recognizing, something that usually percolates from a new generation.

It is some is like the younger generation rediscover the suit.

When i'm teaching class, i sometimes see these guys in suits and i'm like, what is with this?

They're dressed better than i am.

They say, we discovered it.

It is all must as if they're trying to say that they found a new way to dress.

And that starts the trend to begin to develop.

Ultimately, the next generation that is a little older than them -- who drives the trend?

Is it the buyers?

Obviously, the buyers have to drive the trend.

What i don't understand about retail is the sellers, which is to say the clothing manufacturers, the fashion industry, the magazines, and the websites now that form that ecosystem or is it kids, as it were, deciding what they want and ignoring all of that?

As someone who worked at bloomingdale's for years, we would set the trend.

I did tell you, it was 20 years ago.

That is no longer the case.

Retailers and even designers are rarely setting the trends.

This whole activewear centrum, this whole suits for the upper generation -- this was all borne by the consumer.

Now retailers and designers are left to try to catch up and figure it out.

That is the big problem with retail right now.

Retail is chasing the consumer rather than the consumer following retail.

What is the distinction we can see with the high-end market and the low-end market?

The low-end market, or the commodities side of the business, is still very healthy.

That has always been about a replenishment business.

You wear it and outgrow it or where it out and need to replenish it.

The guy who wears jeans to work and maybe it is a little harder on a product, will keep eating it.

-- will keep needing it.

Back to school, getting new sizes for kids.

That business will not change.

The commodity business is fairly strong and perfectly safe.

It is the fashion side, the consumer saying, do i really want to buy a new smart phone or another pair of jeans that hasn't changed its style or even its finish in the last couple of years?

That is a perfect lead-in to what people are buying a lot more of.

Apparel is up to percent.

Smartphone purchases or assess reef are up 32% -- accessories are up 32%. it says they care more about what they put on her cell phone and their body.

It is really about basically saying, i have invested in my phone and i'm going to protect it.

Cell phone device protection sounds like something you should by no drugstore, but basically a cell phone case.

That business is up.

It is not going away.

The consumer is constantly finding ways to protect their investment in their electronic items.

What is worse than of pair of sweatpants?

The cell phone case.

Once we look at the different demographics and the ages, you can see this across the board.

It is about millenials driving the fashion business and also the boomer consumer driving the fashion business as well when it comes to the cell phone case business, it is everyone buying it.

There were reports that intel may launch a luxury smart bracelet to be sold at barney's, which raises the question, is this the highest market that we are seeing growth in this way?

And if it is at barney's, old people?

Old rich people.

The answer is, wearable technology is something that a lot of people are embracing a much faster rate.

We tend to look at the consumer when it comes to technology as the early adopter and then the rest of the general consumer.

They tend to be lagging behind, almost by six months to a year.

Not with wearable technology.

We are seeing consumers willing to embrace it, but it has to be a product that does more than just one little application.

Do you see wearable technology transcending the fitness world?

Most of the people who put on afitbit or whatever apple may come up with come are interested in a because they want to track fitness.

If they are not tracking real fitness, pretend fitness.

When the second-generation of this technology for accessories kicks in, that is when -- when it really does replace some of the features your phone has the ability to do or it can then make your life better, go beyond just being a fitness peas.

We all know not everyone is a fitness fanatic.

In many cases, just think about it, and more people own a treadmill that don't use it then do.

People still have treadmills?

How do you think the wearable market could end up being?

I think it will be one of those few things that technology is going to be able to embrace for a short period of time.

This text has been automatically generated. It may not be 100% accurate.


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