Fallout and Relief Over Publicis-Omnicom Failure

REPLAY VIDEO
Your next video will start in
Pause

Recommended Videos

  • Info

  • Comments

  • VIDEO TEXT

June 6 (Bloomberg) -- Michael Moszynski, Chief Executive Officer at London Advertising, discusses the fallout, if any, from the Publicis-Omnicom merger collapse. He speaks with Guy Johnson on Bloomberg Television’s “On The Move.” (Source: Bloomberg)

A deal too far and felt the cultural differences wouldn't work.

You were included within that.

Now we are starting to deal with the fallout.

If you are a client of publicis, how do you feel about this?

If you are a member of staff of publicis, how do you feel about this?

Relief both for clients and staff.

There was a lot of uncertainty.

Levy put his finger on the button.

I think his optimism at the time that the merger was announced was perhaps wishful thinking.

Outside of those companies -- i thought, this isn't going to work.

Too many differences.

What became apparent was it was going to be a takeover.

That is why they pulled apart.

Is there a destruction of trust?

If i am a client, how do i feel about the company?

This is an emotional business.

How do i feel about working with publicis or omnicom?

I think people have seen a lot of fallout from clients who walked out of those businesses.

They couldn't attain the trust of clients in that environment.

There are some very good people working with those clients to try to maintain their relationships.

In terms of the existing clients and relationships with people on the shop floor, those people are working very hard to ensure that the fallout doesn't impact their day-to-day business.

Very briefly, does this prove that takeovers are better than mergers in this business?

I think mr.

Sorrell's market model will prove that.

He has done an amazing job.

Very proud of a fellow brit in the advertising business.

Even acquisition isn't always easy.

I think the difference between publicis and omnicom is best summed up by the song, let's call the whole thing off.

You say tomato, i say tomahto.

On that note, let's talk about advertising songs and jingles that go with the world cup.

Michael is going to stay with us.

Here is a picture of the massive scale of the games.

This text has been automatically generated. It may not be 100% accurate.

Advertisement

BTV Channel Finder

Channel_finder_loader

ZIP is required for U.S. locations

Bloomberg Television in   change