Facebook Under Scrutiny Over Privacy Issues

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Sept. 6 (Bloomberg) –- Bloomberg Contributing Editor Paul Kedrosky discusses Facebook’s proposed policy changes on user privacy. He speaks with Emily Chang on Bloomberg Television's "Bloomberg West." (Source: Bloomberg)

Welcome back.

I am emily chang and this is "bloomberg west." you can also catch our early edition at 10 a.m. pacific.

Facebook recently proposed some policy changes on user privacy, trying to cram leprae -- clarify language on how photos and information might be used in advertisement.

They did users seven days to review and comment on the proposals.

Facebook poll bloomberg today they are taking the time to ensure that people's commissar reviewed and taken into consideration my next guest call this a big mess.

Back again with paul kedrosky in san diego.

Why is it such a big mess?

I just find facebook -- i was talking to someone about this earlier today.

I find them baffling with respect to this tone deaf notion they have about their own relationship with their customers.

I was trying to think of an example.

This kind of predatory notion of preying on your own customers.

Think about this privacy change.

The notion that got people upset is that they make it -- the changes were proposed.

The date you was -- the idea was it was much easier to use your name and image on behalf of facebook for brands who have a relationship with facebook.

This is madness.

The idea that if you don't pay attention on day one, on day two i show up in an advertising fang -- campaign.

I can think of no other major company that has the accommodation of tone deafness and predatory or relationship.

Are you saying we shouldn't trust facebook?

No.

i think it is very clear we can't trust them.

We can't trust them -- is very clear that for whatever reason , there is this kind of tone deafness with respect to changes and one of the key policy documents that dictate the relationship they have with all of us.

They will make changes in that relationship and a fairly capricious and opaque sort of way.

There are direct implications for how you continue -- how your relationship with that service is showing up in an advertising.

Paul, facebook has been down this road before many times.

Mark zuckerberg has apologized over privacy issues many times.

Why does this keep happening?

I wish i knew.

I assume it comes directly from mark.

That is a somewhat horrible thing to think that it is directly from the ceo.

I even went so far as to suggest to a colleague, the billion- dollar idea of the future is tracking facebook privacy screw ups as a service.

We could track all of this, people would subscribe.

That is how expected and common this is.

That is what is disappointing.

There is a lack of an adult relationship with your customers such that privacy issues are expected.

Do you think that to a certain extent, facebook as they have in the past is trying to push us beyond the current boundaries and at a certain point, we will get there, maybe we are not ready just now, but it will happen and inevitably, they are going to be able to use all of this information and photos however they want in the future and we have to be careful about what we put on facebook?

I don't think so.

There is maybe not a bright line but a fairly red line in terms of what they can do with their information.

We should help draw that line because to me it is completely unacceptable.

I get the idea that privacy boundaries shift over time and some people care and some don't. the notion of shifting capriciously is just absurd.

It is not having an novel -- adult personal relationship with your customers.

This is the reason why facebook dominance is important.

Because of this uneasy relationship they have with their customers.

Quickly, what should users do?

What can we do?

Should we not use facebook?

This text has been automatically generated. It may not be 100% accurate.

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