Facebook's Zuckerberg Introduces Anonymous Login

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April 30 (Bloomberg) -- Facebook CEO Mark Zuckerberg speaks at the Facebook F8 Developers Conference in San Francisco. (Source: Bloomberg)

How many times have you installed an app and wanted to try it out but you have not wanted to create a new account or you are not ready to sign in with your real identity.

Today, we are going to solve this with a new service we're introducing called anonymous login.

[applause] the idea here is that even if you do not want an app to know you are, you still want a streamlined experience that removes the hassle of filling out all these different fields.

This is what you are going to see the first time you tap the button.

After subsequent times, it is one cap to get in.

You want a hasslefree way to log in and try apps.

You what an experience that can be synced across devices.

We will provide anonymous identifier even if we are not telling the app who you are.

You will have an experience that is synced with outlook app -- wi thout the app knowing who you are.

If you want, you can always sign in to personalize the app once you're more comfortable.

That is anonymous login.

We are really excited.

The new login and anonymous login are examples of putting people first in the way we designed this platform.

By giving people more power and control, they are going to trust all that apps more and use them more.

That is positive for everyone.

These login tools are examples of the kinds of cross-platform

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