Facebook Plans to Sell TV-Style Commercials

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July 31 (Bloomberg) -- Sharethrough President Patrick Keane, Triggit CEO Zach Coelius and Bloomberg Contributing Edito Nick Thompson discuss Facebook's plan to sell TV-like ads with Emily Chang on Bloomberg Television's "Bloomberg West." (Source: Bloomberg)

That, i will start with you.

How big a deal is this thomas and how our brand going to react is to mark -- going to react?

Rolling it out could be huge.

I want to throw that out there.

How much does this demographic matter, and does it matter face it is not doing as well among the older -- facebook is not doing that well among older advertisers.

A typically advertise in video.

The audience is a little older, so i think it is going to be very it to prop her and gamble, coca-cola, and that are a -- rocked and gamble, coca-cola -- proctor and gamble, coca-cola, and facebook offers a scale that is unparalleled.

We followed every detail as this story developed.

You have been with us from the beginning.

Is it all uphill from here?

It seems the tide is turning, what is there more work to be done?

They have made massive progress.

They have fulfilled the promise, but it is not entirely easy what they are trying to do.

They might find it invasive.

There might be some alienation.

It is a complicated thing facebook is trying to do.

If there are too many add it may be pulls people away.

It might be lucrative, but it could also turn people off.

There is a lot to consider.

What do you think about how users are going to feel about this?

They are very data driven.

It is hard what a due to balance this, but they are the best in the world at it.

I do not inc.

There is a company and the world better than face looked at it.

-- facebook at it.

It is personal space, and that comes with a certain kind of covenant for the publisher.

Another thing to be concerned about is if these are user generated or playing automatically.

Do users select these the o's,, or are they ought to play?

-- select these videos or are they auto play.

/ this has a connection with in the gram.

-- instagram.

It looks like faith was testing -- facebook was testing it out.

People might start to associate these videos with advertising, which might make instagram not cool.

That is very bad for facebook.

This is a treacherous sector.

Instagram is a powerful thing.

It does not mean people are going to say it is a terrible thing.

They are a careful company.

They do a good job with it.

I think they are going to do a good job with it.

I do not know what the details are, but it is going to do a good job.

This is the first time they have done a study comparing to television networks directly.

What does this do as far as driving advertising budgets ? all media is bought and sold using that data , so i think they would like to be the currency of transaction online as well.

There are a number of companies that like to play and this space , but i think this is an interesting move.

They would like to be the currency online as well.

There are a lot of companies vying for these ad dollars as well.

You think it is good news for twitter.

How so?

A lot of investors said, maybe there is a silicon valley bubble going on.

Now facebook has shown you can

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