Ephesus: Leading the Way in LED Lighting

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Sept. 20 (Bloomberg) -- Ephesus Lighting CFO Mike Lorenz discusses recent trends in LED lighting with Pimm Fox on Bloomberg Television's "Taking Stock." (Source: Bloomberg)

Ephesus is a developer of technology for led lighting.

We also manufacture the product in new york state.

We are us-based company.

The founding technology comes from folks involved in semi conductors and radar technology, and really understand how to take this diode and create high outputs of light.

Our focused on the market is high output installations for industrial facilities and sports entertainment.

Give us an example of one of the sports facilities you have done work for, so people have a picture.

There is the bank arena in connecticut, a major venue that hosts a variety of activities, collegiate basketball, hl teams.

We light the entire venue.

We are saving about 80% of the energy.

Because the lights are intelligent and we can program them, we have the lights controlled so you can create a performance.

Picture paparazzi flashing, a goal gets court, people get excited -- scored, people get excited.

Why is led technology so different from what we are used to with incandescent lightbulbs?

We know they get hot to the touch.

Led, nothing.

People know the led's are more efficient from an energy perspective.

Least known is that they are cool to the touch, if designed properly, and they can be intelligence.

And about controlling the light.

You create infinite opportunities to use the led in the manner before which was not possible.

They are also environmentally friendly.

It is better light.

It is more natural and more green and more evenly distributed over a surface.

As a lot of benefits that come out of an led that you car not able to get from a typical bowl- based technology.

One of the advantages, you would not have a blackout during the super bowl.

Exactly.

What caused the blackout was winless of the energy went off, that cause the lights to go black.

-- when less of the energy went up, that cause the lights to go black.

What are some of the technical challenges to building these kinds of installations?

We are manufacturing in the u.s., which is a challenge trying to import material, especially some of the power supplies that come from asia.

Most of it is the evolution of the semiconductor chip itself.

It is really trying to create high outputs of light.

That is our expertise.

If you think about high outputs of light, it's very hot.

The thermal management engineering design component becomes more critical in those types of applications.

When people come to you to try to create a lighting solutions, what are some of the misconceptions that they have about led's? they're unfamiliar with the technology.

That's probably the largest issue.

Our lights last about 135,000 hours of use, which -- 8000 hours a year could take you 15, 20 years.

There's a question about that, and about cost.

The payback.

It is one thing to tell people you're going to save 80%. they want to know, when will that show up on my bill?

We have had paybacks for large installations as quick as a year.

When you factor in the maintenance cost as well as energy savings tom and the cost of technology has come down dramatically.

We are very cost effective.

We're seeing a lot of success as a result of that.

You can also do creative things with led's that might not be available in the incandescent world, maybe with gels and filters.

How do you make all those different colors, and how can you turn a computer into almost a light board that allows you to make the light dance?

We develop our own controller, which is a microprocessor that sits inside the fixture.

It's a small computer.

That is the intelligence that controls that light imaging diode.

With that intelligence properly made, you can have that light performative writing of ways that up till now has been impossible.

We can deliver light where you want it, the way you wanted, and the amount you wanted on demand.

You have led fixtures in your office.

What do they look like and what do they represent?

Our original prototypes hang in the office.

They have been there about two years now.

One of them represents a replacement for 1000 what metal -- 1000-watt metal fixture.

When we have guests come to the office and ask them to touch the light, the first reaction is no.

And then they go up, and it is cool to the touch.

What about investors?

The department of energy has forecast domestically led to be a $50 billion a year sustainable industry.

There's a lot of opportunity to

This text has been automatically generated. It may not be 100% accurate.

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