EBooks: Apple Versus Amazon

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July 11 (Bloomberg) -- Bloomberg’s Dominic Chu reports on the ruling against Apple for its EBook pricing and what that means for Amazon. He speaks on Bloomberg Television’s “In The Loop.” (Source: Bloomberg)

Amazon has long been known as a company that likes to make it a low cost advantage type thing.

They will sacrifice the margin to get market share and penetration early on.

With kindle and their e-book, that is huge.

Apple's ibook has been getting a lot of traction and market share.

This ruling says that apple did violate antitrust laws.

Anytime you talk about the word collude with anything, you you start to get negative comments.

They are saying that apple aligned themselves with publishers to make the prices were a certain amount.

That does not help amazon.

Amazon has always try to cut prices on its products to get it in the hands of consumers.

We all go to amazon because we know the price will be less expensive.

A big reason why apple lust this case -- lost this case is because of steve jobs.

Back in the day, steve jobs had statements with regards to this kind of practice and how they were targeting specifically amazon.

When you make that kind of a statement, the judge that was drooling over the case said that was a big part of the case against apple -- ruling over the case said that was a big part of the case against apple.

He was rather pointed in his comments.

Don, thank you so much.

This text has been automatically generated. It may not be 100% accurate.

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