E-Cigarette Sales Heat Up: Are They All the Same?

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Sept. 3 (Bloomberg) -- Logic Technology's Miguel Martin discusses the rising sales and safety of e-cigarettes with Pimm Fox on "Taking Stock." (Source: Bloomberg)

Made by a company called logic e-cig.

Joining me as the company president miguel martin.

Thank you for being here.

What is an electronic cigarette?

Are they all the same?

No, they are not.

The only thing that is in common with a cigarette -- basically you have a lithium battery.

Similar to what you find in a cell phone.

You have a heating element.

A microchip.

Then you have the e-liquid.

It supersedes that e-liquid, and it creates the smoke which is called a vapor.

That is how it works.

Talk about that liquid.

Where does it come from?

How do you get it in the size and shape you need to fit into the device?

We work with a wonderful company.

It is placed in this self-contained -- we've worked very hard on it.

But like any consumer product, there are varieties of process and quality in any given product the -- in any given product.

What does something like this cost?

There is a disposable.

That retails for about $10 at any store across the country.

That equals about two packs.

We have a rechargeable version.

We charge those just like it is named.

That goes for $20. then you can buy a pack of five carter misers.

We are pleased.

We are the number one selling electronic cigarette.

Estimates are for electronic cigarette sales to be what, $50 billion in 2030? that is a long time from now.

What is the market like right now?

The market is exceptional.

We have done extremely well internationally.

What we do know is $7 billion a year continues to be spent on cigarettes in the u.s. for the first time there is a product that meets all the core needs for the adult smoker.

I think clearly it will be over $10 billion and a couple years and growing very rapidly, particularly for companies like ours.

Right now, i am thinking it is $1.3 billion, plus the $70 billion fortune -- for traditional cigarettes.

What about regulations?

The epa has announced a process.

We are hoping a science-based process.

We have restricted much of our marketing.

We do not do sports marketing.

We have a world-class application on our website.

Wherever the regulations fall, we are comfortable that we can sell this product.

The customers are adult customers.

We believe we will be able to work through that construct.

Obviously you of heard -- you have heard of the news report that tried to offer the process you describe -- you describe.

What is your assessment on the health effect?

What is critical as knowing what is the harm differential between these products and traditional cigarettes?

The science and term of the -- in terms of the harm differential is yet to be determined.

The fda is spending hundreds of millions of dollars.

They are the most credible.

While there are both sides, let's let the proper authorities come down on this.

What i can tell you, this is a technology product.

It can be modified if there is a

This text has been automatically generated. It may not be 100% accurate.

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