Does the iPhone Need a Bigger Screen?

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Nov. 11 (Bloomberg) -- Joe Brown, New York editor of Wired, discusses Apple's development of new iPhone features with Emily Chang on Bloomberg Television's "Bloomberg West." (Source: Bloomberg)

What's your take on this?

Well, i think there's probably a big room in the basement of their headquarters that has thousands of different-shaped iphones, big phones, little phones, anything you can imagine.

Apple's an r yabds d company.

They do a lot of work trying to figure out what the next big thing will be and next year is what i call the sort of off the main cycle of iphones where you start seeing different form factors like the 5 and the 5-s are very similar.

The iphone 6 will probably look different.

I wonder if it's going to be a curved glass, two different-sized phones since they put a lot of work on getting everything the same screened size.

What would the benefits of curved glass be?

What make it better than flat glass?

I don't think there is one personally but i think a lot of people really enjoy the way it conforms to your face a little bit more.

There's also the ability to have less glare when you're watching video.

But it also kind of bulges in pocket.

When you look at phones with the curved screens and the nexus 5 that came out a little bit ago, you see phones that don't fit as nicely in your pocket or a case.

You made the point, you know, that am has tried very hard to stick to one screen size.

So, what about -- a lot of -- there's been a lot of people out there asking for a larger screen size.

People in china apparently want larger screen sizes.

Is this a direction that apple should go in?

Well, there's no doubt that tablets are really, really popular.

Despite everybody making fun of the galaxy note when it came out they sold a half a million of them in no time flat flat.

Apple would be foolish not to pursue a larger phone, especially if they're looking to get into the chinese market.

The question is whether adding that skew is going to dilute their penetration in america and whether it's going to play well with the u.s. market.

That traditionally doesn't love such a big phone.

Do you see apple introducing two different screen sizes, though?

I mean, that would completely change the way we think about an iphone.

No.

i don't. but i've been wrong before and i might be wrong again.

One thing they could do to maybe make that blow a little less harsh is to have them be the same aspect ratio.

So they would actually be able to display the same style of images.

And that would make it so that it wouldn't be such a heavy lift on the app developers' end.

Would you say that this actually could potentially make sense or is this just apple experimenting and potentially just chasing samsung?

I think this is apple experimenting.

I don't think we're going to see two different phone sizes next year.

That's just my gut.

I remember two years ago when everybody was reporting about the flat screen apple television that somebody spotted in the basement of apple and they were totally 100% sure it was going to be on sale that christmas and no sign of that yet.

But what about china?

This is the biggest smartphone market in the world, still a lot of potential there.

Apple's building more stores there.

What can apple do to catch up in china?

It's a really -- if not add larger screens.

They tried to make the customization market happen in china with the 5-c and that didn't really work out.

The 5-c's been disappointing.

People have gone toward the 5-s and like jon was saying, premium is where apple needs to focus its bullets.

I really like the rumor of the touch sensitivity sensor.

One of the things that am does every single product iteration is add a new style of sensor like the motion sensor in the new 5-s. i would see that as a more likely add-on than two different screen sizes.

Could a curved screen be a step toward a flexible screen?

Probably not.

I would have to say.

Because that's a material science question, the flexibility screen.

A curved screen is a different shape of screen.

You can make them out of similar materials, the gorilla glass that we're seeinging right now.

A flexible screen, i think that's a whole next level.

All right.

What do you know about flexible screens so far?

I know that phillips tried one about five or seven years ago.

They had a prototype that i saw and i still haven't seen a physical product of that.

So i think it's a very, very tough lift, especially to get the kind of resolution that people are used to seeing on their smartphones right now.

Remember people complain if it's not a high enough quality receipt in a display.

This text has been automatically generated. It may not be 100% accurate.

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