What are they pay, $100 million for that?
A san francisco company.
They are running out the product or all of their stores, but there have been questions a sense it was introduced because you have to heat up the stuff, and even before that, about the crowds at starbucks.
We all know especially in new york city, if you walk into a starbucks, there are a lot of people, so there is than this question about how fast you get the people through these stores.
And there is no throughput problem.
Look at what howard schultz said on the call last night.
Not only is there absolutely nothing to suggest that there is a turbulent issue, but i would remind you that because of the starbucks caller gas card and the adoption of mobile payment that we are speeding up the level of service and our stores, when you look at the amount of people that are now paying with a card and the unbelievable rates of adoption and how the payment is, there is no issue whatsoever, this is a myth that has no legs and for all of you listening on the call, you should just eradicate that thoughts.
It does not exist.
I am sorry.
Have you been to a starbucks lately?
All right, so a couple of things here, first of all, we live in new york city, so yes, the starbucks are very crowded.
We are in our nice little new york bubble.
The company would they, and the analysts i spoke to with a part of it is these new la boulange things are new products, people are trying to figure it out, what to get, and as a pair of being heated up, there is more of a crowd waiting, so starbucks has said the perception is because there are more people in the store waiting for their stuff, there is this perception that it is slowing things down.
Starbucks says that is not the case.
He brought up one of the ways that starbucks is trying to speed things up even more, and that is the risk loyalty program and mobile payments.
It has now an enormous number of people who have signed up for that program, so that is going to be quicker at the register.
You just wave your phone, you pay that way.
There has been some talk about an app that would let you order before you get to the store and it would know as you enter the starbucks it is time to make your drink.
The company has not confirmed or denied that it is developing something like that, but the thought among analysts is that technology will be one of the levers that uses to speed things up, and the other is labor.
Starbucks has a lot of energy, a lot of time testing different scenarios, where did the people in the store -- what are they doing, who has which job, how do you make all of that is quick as you can?
There's something to be said, pimm, for when you go into a store and you see a lot of people crowded around the register, it seems like a hot story.
What i was going to say is what the big issue is from my understanding of this la boulange experience is they have figured out a way in seven seconds to 15 seconds to instantly heat the food, whatever it is, whether it is a sandwich or croissant or anything like that, and that these are special ovens, and the issue has been what you need also are very big freezers.
You have just one freezer at every starbucks, now you're going to have two, and the big wheel is you need this to be cooked very quickly.
In fact, they did not have enough stainless steel to build all of the freezers that were going into all the different starbucks because of this massive rollout.
But it is like a technological change that has allowed them to make your pastries and your danish and your things went like fresh oven.
Taken from a frozen state to i want them state in 10 seconds.
It is amazing.
It is amazing.
There you go.
So, matt, tell me.
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