Do Consumers Want a Connected House, Car?

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Jan. 16 (Bloomberg) -- SurveyMonkey CEO Dave Goldberg discusses smart technology on Bloomberg Television's "Bloomberg West." (Source: Bloomberg)

Really want that's? today one connected cars and homes?

I think that people do want this.

I do not exactly know what it means when they get to the reality of it.

It looks kind of confusing and expensive, except in places where they have adjusted to it.

It is like the jetsons in what we imagine and science fiction, like the movie "her." there's the reality of it, and the reality has not caught up with fiction.

I saw "her" a few weeks ago, and coming out of ces, you see reality and fiction merging.

I'm curious to see, from your research, what have been the obstacles that people feel toward something like a connected home?

What is the main reason they don't want it?

Some of the biggest of the came through is that people felt it was too expensive or not worth the investment.

I think that when you really get to the connected homes, they are a large investment.

Where people are tinkering is around the edges.

What they said is that the most smart device they have as their television.

Some of the televisions you can talk to.

The xbox 1, there is stuff that is starting to get there.

The rest of the home is not there yet.

People did say they wanted in their kitchen.

That is interesting.

But, again, complexity and cost and all those things -- it is not like you walk into an apple store and buy this thing and set it up and away you go.

Entertainment, we have gotten there to some degree with streaming music and on-demand videos.

The rest of the home is pretty untouched.

It is interesting to see where this is going to go.

You have some big companies trying to make a push there.

Samsung announced their smart home initiative.

Their attitude is that they make smart, they also make refrigerators.

There may be some connections they can make easily.

If you happen to own both products, look what you can do.

Google is moving into this territory.

Earlier this week, the thermostat.

Where you see this going?

I think we're headed there.

We will see individual devices -- to be fair, we had smart coffee makers for a lifetime.

People pretended not to use them.

They have not been connected with everything in the house.

We're getting there.

Nest devices are an interesting device.

It was the second most popular thing that people have in their home.

It was only seven percent.

There are a lot of smart systems that are connected to the home.

But after that, it really drops off.

I know you follow the technology landscape very closely.

What is your feeling here?

When this technology going to be accessible and affordable and ready for prime time?

To regular people?

I think it will be quite some time.

I think we are talking about 10 years before people are really adjusted to this.

It is a normal thing when you walk into someone's house and a lot of these connected smart devices are there.

We're just at the early stages of that.

Do you feel, based on your research, you were looking at cars.

Is that a place that might happen more quickly?


I think ours are happening more quickly.

You turn over your car more frequently than your house.

People have smart things in their car.

10% of people have the ability to download apps into their car already.

Car manufacturers are seeing that when they put this technology into their cars, they sell better.

We are seeing more and more.

Some of the data shows that people want to have an ios or android platform in their car.

I was staggering to me.

17% wanted to have that platform.

People are starting to get comfortable with it in their car.

All right.

This text has been automatically generated. It may not be 100% accurate.


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