Did the 3D Printing Bubble Burst?

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Feb. 5 (Bloomberg) –- Bloomberg’s Cory Johnson reports on the shares of 3D printing companies falling and what it means for the 3D printing industry as a whole. He speaks to Emily Chang on Bloomberg Television’s “Bloomberg West.” (Source: Bloomberg)

Reported sluggish consumer demand.

Shares of 3d systems fell.

Other printing companies fell as well.

Could this be the end of a 3d printing bubble?

Cory johnson is back.

They did rebound from earlier in the day.

There is a little bit of a bounce back, but i think there is a fundamental change in the story.

For the last 2, 3, 15, 20 years, the story has been the consumer will embrace 3-d printing and that will be a big deal.

I think a lot of the hype over the last year is that story, consumer adoption of 3-d printing.

3-d systems, which has been public a long time, was the company out there, really seem to have the first big deal, a deal with staples, to sell 3-d printers to consumers.

Last quarter they said, look, the results are not as good as we expected but that is because we are spending so much money marketing the 3-d printers to consumers, so next quarter lookout.

They said, last quarter we had weakness in the consumer.

So that was bad.

And you look at the acquisition spree.

The company was buying lots of other companies, so it may the revenues look strong.

I think that full people into thinking it was the sale of printers that was driving revenues when it was many other things, not just the sale of traders.

-- not just the sale of printers.

Will 3-d printing mostly be for enterprise, business, not for consumers?

Are the consumers using it going to be hobbyists?

I cannot see myself printing a coffee mug at home, designing and printing a coffee mug.

I just don't have time for that.

That is the point, cristina alesci was on bloomberg tv earlier today, saying the rhode island school of design as 3-d printing.

It is the rhode island school of design, one of the best design schools ever.

That is the type of capability i think it takes to imagine using computer-aided design tools to design things in three dimension,. cindy schall said not everybody has a sewing machine.

Not everybody will have a 3-d printer.

It is not like a laser printer and the house.

It is a particular thing for a particular kind of hobbyist.

The other thing is it will get cheaper.

It is not a semiconductor that gets twice as fast and half the cost every year.

A lot of these pieces are fixed cost, like metal and plastic and things that don't drop the same way in value.

What kind of industries do you see using this the most in the future?

We hear a lot about airplanes.

What about cars?

What else is out there that could benefit from 3-d printing?

If you are a manufacturer, if you want to do rapid prototyping, if you want to try a new kind of gear inside of a engine of superhard plastic or composite material and you have that kind of printer, it it is cheaper than taking it to the machine shop.

Again, this industry has been around a few decades.

It has shown about 20% growth.

Aggregately, all of the companies in this business lose money, so it is not a great business or unique business with any kind of great technology that nobody else can do.

Our a lot of competitors.

What we learned today that we did not know tomorrow is the consumer is not embracing this the way that the proponents of it said they would.

It is time for the bwest byte.

Jon has that from disney.

This text has been automatically generated. It may not be 100% accurate.

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