Damage Control: Is Obamacare Ad Off Point?

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Oct. 23 (Bloomberg) -- Thomas Gensemer, U.S. chief strategy officer at Burson- Marsteller, discusses the White House's public handling of the technical issues with Healthcare.gov. He speaks on Bloomberg Television’s "Bloomberg Surveillance."


Take a look at the example.

I cannot wait for the health insurance marketplace to open.

I knew my husband and i would save money.

We have been spending a fortune on health care each month.

The website was very easy to use.

Is this effective?

This is one thing to have the customer service rep answering the phone, but it is a little -- coming up on is the white house being too much of a salesman?

I think the tone of that would strike me as cut before the drama.

They are now hiring thousands of phone operators to help people through the process.

This is slightly off tone.

Single-payer would have been a lot easier.

A very simple process.

This text has been automatically generated. It may not be 100% accurate.


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