Customization Is Key to Google's Moto X

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Aug. 1 (Bloomberg) -- Technobuffalo Executive Director Todd Haselton, Bloomberg Businessweek's Sam Grobart and Bloomberg's Jon Erlichman discuss the new Motorola Mobility Moto X smartphone with Pimm Fox on Bloomberg Television's "Taking Stock." (Source: Bloomberg)

Is this a phone that would get you to buy when?

How are they going to get people to give up their iphone?

They spent half $1 billion on marketing.

That could help get it in front of your eyes.

That is always a hard question to answer.

He put together a nice looking product.

A lot of people say, there is smartphone fatigue out there.

I think that is a fair comment.

It was important for motorola to make a bold move under google and there are some important symbolic pieces to this announcement.

You are so diplomatic.

What are the features of the phone.

What is going on?

When you think about it, it is a midrange phone.

$199. we do not have to get too technical.

It is fully customizable.

You can choose 16 colors, -- only if you are at&t. at launch.

Other carriers will have that option.

You have to use this new portal, you go through and you can choose different colors of the phone to see which one you like.

You are a colorful guy.

Is this a big deal?

You get to have a different color phone.

Gee.

They are hoping it will make it better.

They need something.

Haven't they heard of smartphone cases?

You do not want a case.

You want to personalize the phone.

People love to configure the nike sneakers or they spend a lot of time on websites.

You have one.

You can hold it up.

This is the white one.

4.7 digital screen.

Not completely hd.

It has a 10 megapixel camera.

You shake the phone to activate the camera.

It has voice-activated features.

They are always on.

You do not have to push a button.

You just speak to it.

It will tell you the answer directly from google's database.

Is this going to use up all of the battery life?

They are promising 24 hours of battery life.

The ceo said 24 hours.

I do not see that often.

They actually used it to go through the back of the phone.

Can i get back to something, you were talking about the marketing budget.

Half a billion and marketing.

I think that is going to be vital.

There have been a lot of companies that have come out with a good phone.

This is a good phone.

Sony ericsson.

Nokia.

Palm, if you go back far enough.

Could not get it in front of the customer.

That is going to be the trick.

It is something samsung does very well.

Apple also.

But that is a big part of it.

And dare i say, even if they do not sell five of these, google has a trick of saying here is what is possible.

When they made their nexus device, you can make a great device at a low cost.

It's a see with the competition can do.

To sort of raise the bar.

You get the sense with motorola even though it is a separate business inside google, and you talked about the colors, the idea they can bring the assembling to the united states and the only way you can allow people to go online and pick turquoise, whatever -- olive green.

And get a phone within four days, you can do with us, we have taken the steps to make that possible.

They have a nice number of talking points.

They can continue to throw out there in a larger battle with companies we could name or not name, including apple.

And maybe they win just from doing this as an entire marketing ploy.

I am not saying that is what they are doing.

What about being assembled in the united states.

They have 2000 people in texas.

He took over an old nokia plant and turned it into an assembly plant.

The reason is it is the only way you could get the customized phone within four days.

Coming from asia, it is going to

This text has been automatically generated. It may not be 100% accurate.

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