Crescendo Partners Puts on the Pressure

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Jan. 15 (Bloomberg) -- Aeropostale, the teen-clothing retailer under pressure from an activist investor, has contacted at least two private-equity firms as management explores strategic options, people with knowledge of the matter said. Bob Rice, general managing partner with Tangent Capital Partners LLC, speaks with Deirdre Bolton on Bloomberg Television's "Money Moves." (Source: Bloomberg)

That very few people have heard about.

Partly it is because they started in canada.

The canadians are so nice that other people won't do this kind of deal.

It is a funny way to find your deal flow.

Most of the companies that they have approached frankly say, yes.

These guys are the kinds of people who start off with creating a secret stash of stocks and sending a nasty letter.

They like to go to management first and say, look, we are coming.

Don't you just go ahead and agree right now?

That seems very polite.

And very effective.

They are doing several things.

They're going after smaller, middle tier companies that and approaching them in this way.

20 companies said, ok, come on board.

May be realizing their own vulnerability.

Maybe there are some suggestions to be made that could make us perform better.

It is very refreshing to see that sometimes and business networks.

Exactly.

There is of course a hammer inside the velvet glove.

There are other things going on here as well that helps make christian no successful.

One of them is that they tend to work a lot with other, smaller activist firms.

They travel in packs these days.

You work one deal with the firm and in the next time you went to do a deal you start to talk to that firm.

Just as you have with the case -- several of the firms are creating positions in the company.

Pretty soon come you have the authority of the shares.

You're going to stay with me this hour.

We're going to take a quick

This text has been automatically generated. It may not be 100% accurate.

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