Cracking the Code on Chinese Gamers

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Sept. 27 (Bloomberg) -- CocoaChina's Lei Zhang discusses customizing U.S. games for Chinese gamers with Emily Chang on Bloomberg Television's "Bloomberg West." (Source: Bloomberg)

Explain to me what coco china does?

Thank you for having me.

We are very interested.

Likes we are known as -- it is a mobile entertainment platform.

We own the developer community which grew with the apple economy in china.

Also, an open source game engine used by tech developers worldwide.

Unit -- you guys have investment from sequoia.

It is the market.

Where the -- we are the market leader.

According to our research, it will reach 1.5 billion u.s. door does -- dollars.

How does it stack up to the xanga, the asian companies?

I think mobile platforms give smaller competitors a unique advantage.

In terms of creativity, the most efficient way to reach out to consumers, the comparing to sing it, we have our local know-how.

I have never seen one in person.

We have been covering this.

Talk about the differences about developing for different platforms in china.

Apple versus android.

When you talk about the android versus apple, it is not apple versus google.

It is apple versus the domestic app stores.

The keys to have a very broad distribution across channels.

These are the google play equivalent.

Gaming experiences bets on the iphone.


The platform is unified.

There is only one device.

For android, there is the fragmented devices.

It is the focus.

You help companies break into china.

How is gaming different?

Plenty of u.s. companies have had huge challenges in china.

Is gaming different?

There is no political sensitiveness.

In terms of taste, it is different.

One example is a popular theme in chinese game.

The local monetization, including integrating with payment platforms, and what to charge to local players.

What advice do you give to u.s. gaming companies?

He have to work with a local partner.

The biggest message is there is a revenue potential in the market.

What about content?

Some content does work well for chinese gamers.

For the hard-core games, you need to be fine-tuned for the local market.

Interesting stuff.

Thank you for joining us today.

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